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How Comedy Channels Thrive On Content

By Expert Author: Chetan Mahore

In this world filled with vulgarity and double meaning jokes, the essence of pure comedy is lost in the mist. Gone are those days when films like Jaane Bhi Do Yaaro and Golmaal were considered the ever green comedy films. Today a film like Grand Masti makes a gross collection of Rs. 60 crores in 6 days, only to tell how comedy has evolved over the years.

Similar is the case with television shows and serials. Comedy serials, or laughter shows as they call it, thrive on vulgarity to woo the youth. That's the prime reason why a show like Sarabhai VS Sarabhai lasted only for a year while the most dramatic serials and laughter shows lasted for over 1000 episodes.

The era of comedy with great serials like Hum Paanch, Khichdi, Dekh Bhai Dekh has been buried in the reels of history. But some channels that still see a potential are bringing the real essence of comedy back to television. Channels like SAB TV live on comedy content. While most shows put efforts in showcasing the new comedians by giving them a platform on national television, through reality shows, SAB has stuck to the roots of providing quality comedy content with hilarious shows like FIR, Shrimaan Shrimati, Lapataganj, Yes Boss, Gutar Goon, Chidiya Ghar and not to forget their best creation and the longest running show on the TRP charts, Tarak Mehta Ka Ooltah Chashmah. Similar efforts have been put forth by Colors by getting Kapil Sharma, the winner of Great Indian Laughter Show, on board to increase their TRPs. And he is has definitely succeeded in doing that with his show Comedy Nights with Kapil Sharma.

While these comedy channels see a huge potential in wooing their target audience in the less cluttered segment, they are also constantly evolving and practising new ways to capture more viewership. These channels have now moved online and on mobile platforms to make their content easily available for their audience. So now, one can go online and watch all the comedy videos and shows they have missed. What's noticeable is that these channels not only provide their show content on their web portals but they also upload celebrity interviews, latest television news, schedules, fun games and applications to engage with their online viewers.

With so much efforts being put forth by leading channels, in order to provide and sustain good comedy content, it will be interesting to see how these channels and their new shows will be accepted by the masses in the near future, and also what kind of content the channels come up with to woo their audience.

Author writes articles on SAB TV, Indian's most popular comedy TV channel for best comedy TV serials, owned by Multi Screen Media Pvt. Ltd.

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