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Quick And Dirty Methods For Building A Service Business On The InternetBy Expert Author: Bronwyn Hopman
The moment to take action is the moment that your online marketing stops doing the things you want to do. There are times when desperation really is the motivator of invention and you just have to do what you think might get the job done. There is nothing wrong with this action and most of the time you'll get the job done. That's why your mind needs to be open and you need to be ready to try anything--even things other people won't try. Your openness to taking a chance can pan out quite well for you.
Once upon a time, offline marketing was the only option available (because the Internet had yet to become popular). In those days nobody thought of it as "offline," they thought of it as "direct response" marketing and advertising. It's good to borrow from this kind of thing and adopt a multi-step marketing process that uses everything from Facebook to videos to your squeeze page or sales site. Drive traffic, for example, through a Facebook page that contains both video and text based content. You can also make a separate feeder site that is basically a video site. Then your job is to send them on to your main website or to your squeeze page. Try to make more of an effort with your lead generation effort. It's good to work actively to sell your lead generation giveaway for the benefits of joining your list. There are lots of different sorts of experts and professionals in each and every niche or market. This marketing approach has you make marketing videos using all those experts in your niche. But this isn't about the interview--though if you want to do interviews you can. This is where you will talk about the experts as well as explain to your video viewers what it is that they do and why what they do really matters. This is a different form of marketing so you need to be conscious of the fact that you're using experts as well as their information. So in a sense, odd as it may be, you're not just encouraging your audience to associate you with those experts, you're encouraging your audience to think of you as an expert too.
If you are hoping to get involved in the really competitive niches you can do this relatively easily. The key is a lateral approach instead of the head-on approach that is probably your first instinct. The goal should be to pick niches that interest you, do your research and then find some sub-niches in which you can publish good content. What you need to do next is build an eBook or a series of videos about the sub-niche or the content and then start marketing. What you will be doing is coming in from a different angle; a different approach and tapping into the same audience.
Lead generation is the best thing for people who offer services on the Internet. It doesn't matter if your prospects come from the Internet or if they are generated offline, you need to aim for both mindsets. What is important here is that you work as hard as you can to perfect your lead generation process. If it has been well-oiled, you will have a steady influx of highly targeted leads.
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