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Something that does not get talked about as much is the trend to promoting an online business in the offline world. The old-school marketing and advertising strategy of direct mail can work extremely well for producing leads and direct sales. This is something that can be achieved on a reasonably modest budget and establish an email marketing list. Furthermore the costs for using this approach do not need to be out of your financial ability. The whole purpose of Offline Arbitrage, as outlined by Ryan Deiss and Luke Jaten, is to teach the net marketer how to use direct mail to develop leads and also an email list. We encourage you to refrain from feeling intimidated by the words, direct mail, and it genuinely is something any enthusiastic online marketer can do.
The bulk of the course work occurs in the CDs that include the ten teaching modules. Luke and Ryan introduce you to direct mail, because most online marketers are unfamiliar with it, and then they go deeper into the material. What you do regarding direct mail really will entirely hinge upon how you employ it and for what purpose. Your marketing will be a bit unique and use simply one small aspect of direct mail. As far as the cost to use the program, it will not possibly come close to some things you may have seen about direct mail.
What you will find out in this course is how to acquire business and marketing leads and then in essence flip them or use them in your own business. Offline Arbitrage takes advantage of the incredibly huge and great numbers of people on lead lists. This entire market is extremely well set up and has been for many decades. Ryan and Luke will walk you through how to do this approach. There is really practically nothing hard about it, but it does require specific knowledge. Furthermore, they will present you to the low-cost method this program is based on, and that is mailing out postcards.
If you've been around a while, then you have undoubtedly seen other programs that use the concept of arbitrage. This is a multi-step approach in which you obtain names/addresses, and then you mail them a postcard using direct mail. As with any first time endeavor, or campaign, you always should start out small and test. The second step of this process is where your online marketing skills will be able to shine. You simply drive prospects to your squeeze page where you can catch their contact information. Then as you can observe, it is precisely the same process as creating a list, and you should feel secure with that part.
But if you are questioning about the nuts and bolts of this method, then that is a good thing to think that about. Ryan and Luke will show you what is important to know about as it concerns direct mail and how it is accomplished. They will show you how to layout your postcards for highest response. In addition to that, what is important is you will see how to decide on the best lists to go along with your industry and offer.
I am a Network Marketing CEO that has worked in the industry for the past 20 years.
You may check out my latest video.
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