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Bringing The Advertising Business Into The Twenty-first CenturyBy Expert Author: Jonh Martin
One of the fastest growing markets is in South East Asia, both in terms of population and as an emerging market. What was once a very conservative and traditional society is going through a tremendous change and is catching up, and in some cases, even overhauling their counterparts in the West. The social media concept has caught on and today, this is now being used by the best advertising agencies to launch products, services, fashion, etc., with great success.
Social Media Advertising
The initial reaction to use social media for advertising was slow in Malaysia, but after some pioneering companies got into it, this concept of marketing has caught on big. There are many social media companies, but to get the best results for your advertising program, you need the best and most professional social media agency in Malaysia to run your campaign. Consumers in the emerging market countries have taken to using social media to share photos, content shopping, and posting reviews of products they have tried. This concept has now been highlighted by advertising agencies to launch products that target a specific focus group of consumers who would be best suited to use their products.
Many studies have been carried out confirming that consumers in emerging markets such as Malaysia, Indonesia, Singapore, Philippines, etc. were very much aware and totally engaged in social networking than their counterparts in the developed world. With many of the economies in the West in a downturn, it is these Asian Tigers that are now fueling a consumer drive of epic proportions, and this is where a responsible social media agency in Malaysia such as youmostudio.com could play a big part in promoting new products and services in these markets. There are many people who will be opposed to these concepts and brands, but nothing these challenges are what it takes to make the effort and end result all the more sweeter. Using a local marketing or advertising agency to market your products or services would be the first step in achieving that dream.
The advertising business is not something new in the Far East, especially Malaysia because of the diverse nature of its population and the fact that it is a big export hub for many international products being manufactured there. They have a very young, educated, and affluent younger generation who are in touch with what is going on in the rest of the world through international satellite channels, social media, and the internet. Using these tools for advertising campaigns was risky for the pioneers, but it caught on in a big way and today, the best agencies have very talented locals doing copywriting in Malaysia. Their job is to learn about the product or service they are promoting and come up with innovative and striking campaigns that would make their marketing strategies a success.
Using social media to tap progressive and vibrant markets is what some of the best advertising agencies in Malaysia are doing with such great success.
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