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3 Tips For Seo Outsourcing
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Search engine optimization (SEO) has become essential to the online marketing efforts of any business. If you don’t have much experience in this field, then you’d naturally think about hiring a team of experts to handle the task for you. Another option would be to outsource the task to a third-party company. In fact, more and more businesses are now choosing to outsource rather than hire an in-house SEO team. Should you choose to do the same, you’d do well to keep these tips in mind:
1. Choose a Reputable and Experienced SEO Outsourcing Company
To come up with a short list of prospective outsourcers, do an online search. Check the first page of search results and put the outsourcers that use Google Authorship on top of your list. If you’ve got five or more outsourcers on your list, that should be enough. Otherwise, you may add a few more based on the search results rankings.
Check the website of each company on your list, particularly the “About” page and the “Testimonials” page. See how long the company has been in existence and what clients have to say their work. Contact the company and ask for references. Remember that a credible outsourcer will never be afraid to give you a list of their previous (and even existing) clients. Contact a few of the clients on the list and ask about their experience with the outsourcer.
2. Clearly Define Your Expectations to the SEO Outsourcing Team
Once you’ve chosen an outsourcer you’re willing to work with, contact them to negotiate terms. Be sure to tell them specifically what you expect them to do for you and what you’re willing to do for them as well. How much are you willing to pay? Will be you be giving out performance-based bonuses? Do you want to have a say on who comprises your outsourced team? These are things that need to be discussed from the outset.
3. Make Sure the SEO Outsourcing Team Uses Only White Hat Methods
If an outsourcer guarantees you top rankings within a certain period of time, it’s best to look elsewhere. Chances are, that outsourcer will use black hat methods to deliver their promised results. That’s something you’d best avoid, as it can result in getting penalized at the most inopportune time.
Remember that there are no guarantees in SEO. What’s important is for your team to stick to white hat methods to make sure you stay in the good graces of the major search engines, particularly Google. Getting penalized even once can compromise your site’s reputation and make it almost impossible for you to get good rankings again.
Outsourcing your SEO tasks may indeed be a good idea, especially if you can’t effectively handle this continuing and dynamic process in-house. In order to fully benefit from this business solution, however, you need to make sure you’re going about it the right way. Keep the above tips in mind and look forward to getting good rankings in the near future.
To fully benefit from SEO outsourcing, you need to go about it the right way. Heed these tips to ensure success in search engine optimization.
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