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How To Market Your Services Online Effectively And Profitably

By Expert Author: Arnoldo Gyllenband

Your major challenges are going to be decided by the sort of services you decide to offer. Very many service providers only have a one-time deal, and it's over once the service is performed. This means that you really need to have a lead generation machine that gets the job done and already in place.

Not so long ago, before the Internet hit it big, the only option people had was offline marketing. In those days nobody thought of it as "offline," they thought of it as "direct response" marketing and advertising. You can borrow from that and develop a multi-faceted marketing campaign that uses Facebook pages, your sales page and videos. You can send people to your Facebook page, where you will have some written and video content. You could try building a separate feeder website that is pretty much just a video website. Then you can send them through that to your primary website or to your squeeze page. Try to put more effort into generating more leads. You can do this by selling the giveaway and benefits you list to generate leads to also build your list.

You need to test a lot with your marketing and advertising if you want to build a strong foundation for your success online. Most marketers completely ignore this step (as do lots of bigger businesses) because they don't really have any clue about it. In this situation what you're going to do is be a split testing expert, which means that you need to put in some time to learn about how copywriting works. The whole idea and point of split testing is to boost conversions. So what you do, then, is offer a consulting service for raising conversion rates and then show businesses exactly how to make that happen for themselves. You can combine this kind of consulting with the other kinds of consulting you want to do, like site usability consulting.

If you have been wanting to get involved with highly competitive niches, then that is something you can do pretty easily. What you need to do is to use a lateral approach instead of a head first approach. Go after the niches you most want, do some research and then find good sub-niches or other areas in which you can offer some good content. The next step is to create a video series or eBook that centers on that content or sub-niche and get to marketing work. What you will be doing is coming in from a different angle; a different approach and tapping into the same audience. With any luck, you'll have found some inspiration in the ideas we have shared with you here. If you don't feel like you are confident enough for this yet, let's look into that. One thing about business
is that you will learn many things as you go along. If an obstacle gets tossed into your path you have to know that you will be able to figure out how to get past it and do what is right for your business.

Source1: http://www.youtube.com/watch?v=NuFywskYOvo
Source2: https://www.youtube.com/watch?v=ky2EOuDEom8

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