123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Internet-Marketing >> View Article

Interactive Marketing: Changing The Way We Sell

By Author: Henry S Williams
Total Articles: 12

Unlike traditional marketing and advertising channels, such as print and television, interactive marketing works by reacting and changing to the customer's experience. Interactive marketing has advantages over stagnant advertising because it’s able to utilize things like search engine optimization, social media, and email marketing to both generate leads for a company, while interacting with different types of customers.

Although it’s possible to manage an interactive marketing campaign internally, outsourcing to a reputable interactive marketing agency can yield much better results, and ultimately bring in a higher ROI. Primarily, interactive marketing agencies first analyze where customers are finding and interacting with a brand as well as any potential places that a brand could position itself. These places could include social media platforms or search results for certain keywords relating to the company’s operations. They then develop campaigns that optimize customer interaction on these platforms and continually adapt to changing customer patterns and interaction levels.

Part of any effective marketing plan is thinking outside the box to engage a consumer. For their most recent Super Bowl ad spot, Pepsi hired an interactive marketing agency to develop a campaign that would help them give back to the community. Pepsi implemented a voting platform where Pepsi drinkers and non-Pepsi drinkers could vote for the best community outreach programs on Pepsi’s website; with the highest voted ideas receiving a sponsorship from the company. Because of the variety of causes propositioned, as well as the interaction users could have when they shared their favorite causes on Facebook and Twitter, Pepsi was able to generate over 75 million votes in their campaign. The interactivity in a campaign like this may not have been possible within Pepsi’s internal marketing team, as the HUGE marketing team in charge of the project was able to not only orchestrate a Super Bowl ad buy, they were also able to implement an easy to use website for site visitors to vote on the philanthropic cause of their choice.

It’s estimated that by 2014, companies will spend approximately $55 billion on interactive marketing projects, eventually eliminating traditional advertising and marketing platforms altogether. This will account for over one fifth of total marketing expenditures for the year. Things like direct mail and newspaper advertising are being thrown out in favor of search engine marketing and interacting directly with customers on social media platforms.

Brands in the 21st century have more control over their brand image and customer perception than ever before. Having an interactive marketing agency by your side to aid in not only developing effective marketing campaigns but help manage search engine optimization and social media strategies can yield higher sales numbers than with traditional marketing platforms. Customers want direct connections with the brands they give their money to; understanding what customers’ personalities are and adapting to their ever changing brand perceptions can ultimately make or break a sale.

Searchoptics.com is a leader in digital marketing solutions for the automotive industry. Automotive marketing services by Search Optics include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services.

Total Views: 98Word Count: 521See All articles From Author

Internet Marketing Articles

1. Article Marketing: How Added With The Multiplier Effect
Author: Andrew Mccann

2. How Are Businesses Looking To Be Found Through Social Media Marketing In 2018?
Author: Kim Barrett

3. Test Your Internet Connection Bandwidth To Locations With Speed Test
Author: davidriklain

4. Get Best Graphic Design Agency In Illinois
Author: Get best Graphic design agency in Illinois

5. Latest Digital Marketing Trends Businesses Must Know
Author: Leon Roberts

6. Social Media Marketing Company At Digital India Leader
Author: ponting brown

7. Types Of Digital Marketing Solutions
Author: cws

8. Global Cloud Storage Market Size And Share
Author: Shivani Singh

9. Web Design And Development Company Tips
Author: Marsweb

10. It’s All About Dry Eye Sunglasses
Author: Grant

11. Online Mobile And Dth Recharge
Author: baggge .

12. What Can In Post In Instagram
Author: branding by pixels

13. Is Traditional Marketing Dead?
Author: conceptmarketing

14. 5 To Help Add Content To Web Site When You're A Writer
Author: Andrew Mccann

15. Article Marketing Cash - Generating Money-making Articles With Killer Blogs
Author: Andrew Mccann

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: