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Jill.elliott@esiteworld.com

By Expert Author: Jill elliott

Having understood the importance of multilingual website development for your own business practices, it is inevitable that more and more people are entering this field. Earlier, you would hardly find a website or two which gave preference to other languages, but today you can find multilingual sites by the hundreds.
Obviously, people globally are interested in business practices which can help in increasing their revenues and making their enterprise known globally. However, with so many multilingual sites out there, it is of critical importance that you optimize your site for the search engines if you really want it to be of some real use to your company.
Local searches
The most primary concern when it comes to SEO or Search Engine Optimization is that people often tend to forget or even sideline the importance of a local search engine. While it is very good to have a website that ranks high up with big names like Google and Bing, it is important that your site is optimized for local search engines as well because that is the first tool that the general people will resort to.
Lost in Translation
Multilingual web designing has many crucial nuances associated with itself. You cannot create a site and just copy paste it on Google translate and expect it to do the needful. The term ‘lost in translation’ is often associated with multilingual website development because more often than not people tend to forget the fact that translation between two languages will always room for inaccuracy.
The only way to deal with it is to ensure that what is being translated conveys the exact same meaning as what you wish to. Any mistake on this front can be detrimental to your website’s state of search engine ranking.
Design and context
There are many cultural contexts to any given language. What may be a common term in the english language, could possibly have a very different meaning in another. This is why you must understand the context of the words and images while treading the path of Multilingual Web Design.
The safest way to do it is to go the way trod most and pick basic themes. Go for neutral colors like beige, brown, white or blue to avoid any conflict of depiction and interests. These colors have a more soothing effect on the viewer because it does not have any additional interpretation associated with it.
Market trends and behaviors
Market trends and behaviors are largely centralized to location. This means if something is popular in Los Angeles, it may or may not be popular in London. However, the mentality of London buyers would be slightly similar to those of Leicestershire and those of Los Angeles will be similar to the New Yorkers’.
You must therefore understand the local tendencies of the users that you are putting your site forward to. Ensure that your translated page have something that appeals to the people there with a topic that is not only trending but is relevant to your site.
Take note of how others in your industry have worked this out and pick their best features discarding the ones that you think are unfit for your audience

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