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Why Enterprises Should Invest In Enterprise Apps Right Now

By Expert Author: Jennifer Lewis

The world is undergoing a major transition, right from our homes to everywhere we go. This transition is from web and PC-based web apps to mobile based apps. Oh yes, I forgot to mention if you are an entrepreneur, look around yourself and you will experience the impact of the same everywhere around you. I feel it is high time for business owners to start considering to invest in enterprise mobile apps for their business. In this write up, I will stress upon why business owners should invest in enterprise apps right now. Before that let me give small information about the current situation of the mobile app industry. According to recent reports, Android rules on over around 80 percent smart phone market and Apple iOS is a very formidable player with just 15 percent market share.

Now let's come back to the main topic of this write up why business owners should invest towards enterprise mobility program urgently.

The very first reason behind this is that your customers are also the part of this transition and are swiftly adopting smart phones by leaving old-fashioned desktops and laptops aside. Most buying is now done through smart phones. Google released a report recently, where it recorded a growth of more than 411 percent between June 2011 and June 2012 in last minute mobile searches for hotels and accommodations. The searches made through desktops and laptops decreased by 79 percent. Similarly, eBay recorded more than 5 million mobile enabled transactions in 2011 and more than 10 million in 2012. This clears that mobile revolution has started to take effect.

The second reason is somewhat related to the first one only. People who have adopted smart phones, simply loves them. They keep their smart phones with them 24x7. Thus, it is obvious that they must be using them for anything they do during the day ranging from shopping, ordering for lunch, booking a table, inquiring about any Federal service, getting the latest news and many others. This gives business owners, full 24 hours to earn more revenue by targeting users who are fond of their smart phones and catering them services when they want and where they want.

Unlike the Internet technology, that grew in developed nations initially and then in the developing nations, the mobility culture is spreading equally in both these worlds. In fact, few smart phone services have gained more name and fame in countries like China, Brazil, India that are not considered developed market as yet. This new and even reach means that business owners have much more possibilities regarding expanding their business across the globe.

Emotional intimacy between smart phone and their users can be placed as reason number 4. Researches show that smart phone users are more connected with their smart phones than any other electronic device. Business owners can avail the advantage of this emotional connection by offering their services on user's mobile phone and propelling users to use them.

The fifth and final reason why entrepreneurs should adopt enterprise mobility urgently is that maybe your competitors have already adopted it. Alternatively, there are chances that they are also planning to have one. Why wait for them to be ready to challenge you with their enterprise mobility program. You should adopt one right now and start walking ahead in the business without bothering about them. In fact, the speed at which, you adopt enterprise mobility program could be a decisive factor in whether your business would take advantage of this new wave of smart phones and enterprise mobility apps.

The author holds a content writer position with mobile app development companies has a team of app developer Dallas provides mobility consulting to enterprises. It is also one of the best android app development company.

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