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Rnr Digital Media Arrives In The Middle East: Ryan Singlehurs
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A lot of what we wear, what we eat, where we go to relax, comes from what we see on TV, hear on the radio or read in newspapers and magazines. Advertising has been playing a life-style changing role in our lives for decades now. But with technology constantly outrunning the clock, the mode of advertising is rapidly changing.
Just in the past five years, traditional advertising has declined by 3.3%. On the other hand, technologically advanced methods are thriving.
Digit out-of-the-home(DOOH) media advertising allows clients to hit consumers even when they are on the go. Whether it is through digital billboards, smart-phone apps, or audio/video networks.
While conventional advertising continues to decline, DOOH is expected to grow by 13.2% this year since 2008, bringing total spending to $4.53 billion, according to Media Life. Digital billboards alone are expected to generate most growth, $551 million worth of spending.
Now, UAE is about to witness one of advertising’s biggest milestones, digital out-of-the-home advertising.
With the advent of a world leader in DOOH products, RNR Digital media is about to take the GCC media market by storm.
RNR Digital media is the only media content owner that offers four advertising mediums in one ad campaign. One of the biggest players in DOOH, RNR uses a marketing format that reaches consumers when they are out of the house and on the go.
Today, RNR boasts of an extensive international network of outdoor sites with plans of adding up to one million advertising spaces in over ten countries around the world.
Headed by DOOH market guru, Ryan Singlehurst, CEO of RNR Digital media, the digital media industry in the UAE is about to go through a major revamp for the better. RNR has invested millions of dollars in research and market analysis in this unique business model. There is a lot of scope in the untapped market of on-the-go advertising, especially in the UAE.
According to Ryan Singlehurst, the market in UAE is ready for a more dynamic advertising approach. Just in Dubai alone, 600,000 passengers use taxis daily. That provides up to 15-minutes, on average, of advertising exposure to passengers in an uninterrupted time frame. Two LCD’s fitted at the back of each headrest in a taxi provide audio and video display with a touch screen interface. And what’s more, ads run according to their audience.
The LCD screens use FRS software that recognizes the gender of the passengers and display the ads most relevant to them.
A special in built WI-FI even allows consumers to interact with the ads by downloading RNR’s special APP, allowing them to avail discounts and offers.
With alternate advertising providing soul support in revenue generation for companies in this day and age, DOOH is becoming a game changer is the fast moving world of PR and advertising. RNR is a company to watch in the GCC market in the coming years. Poised to launch a new, patented technology in January 2014, RNR seems to be set in changing the advertising landscape of the Middle East.
One of the biggest players in DOOH Ryan singlehurst, RNR uses a marketing format that reaches consumers when they are out of the house and Rnr Digital Media. rnrdigital
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