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Paid Vs. Free Apps, Which Earns More?

By Expert Author: Kelly Burby

Apps are one of the most popular things in Android ecosystem. There are tons of applications available in the Android environment. Both free as well as paid apps are available in the market. It has always been a question that paid or free; which earns more. Each one of them have it’s own pros and cons. The question that comes into every developer’s mind is that whether free of paid apps earn more.

“According to the report from App Annie, freemium apps earn more than paid apps”. As when it comes to users, they resist in paying for an application. On the other hand advertisers are ready to pay developers than users. “ App Annie report says that revenue from Freemium apps are more than the paid apps”.

Free apps earn more than paid apps because of various factors:

As we all know that freebies get more attention than paid apps. Chances with free apps are always higher than paid apps with the user. And there is a good sort of profit at free apps as there are advertising companies that are more willing to pay for in-apps advertisement.

Free apps have good reputation in the market. They have 80% of free apps and 20% of paid apps. And it’s been seen that these 20% of paid apps are downloaded only 10, 00 times but rest 80% apps are downloaded more than 10,000+ times in the stores. The users are seemed to be interested in free apps.

This gives advertiser chance to attract users towards their market by advertising on the apps. Therefore making money from free apps is easy for the developers. It doesn’t mean that just making an application free attracts advertisers but you have to be smart at attracting advertisers. One has to be very specific in putting ads to the application as ads annoy everyone. So while putting adds one must be good in keeping the interest of user between ads and app functioning. Many free app looses the interest of user, just because of the ads in the application.Currently there are 6, 96,976 free apps in the market.

Paid apps also earn, but seeing the trend of the user in the Android platform. Free apps gains more attraction than the paid apps. These apps are free from the ads but it depends on the user for purchase of app. Paid apps are very helpful in submitting huge sum into you’re account over a short period of time. One can make app paid if the idea is unique and you think it’s going to create an effect in the market. As no one will mind paying few bucks if you’re application worth it. There are about 1,59,634 application available in the market which are paid. One can’t deny the fact that paid application offers more support than free apps.

Seeing both the paid and free apps, it can be said that free application are the ultimate winner in earning income.

This useful information on Android platform is brought to by experts in android application development and android games development.

Shubhangi Verma- working as professional technical content writer- For more information about Android application development kindly visits our official website: www.androidapplicationscompany.com. For any queries call +1 516 515 9871 or email us at info@androidapplicationscompany.com.

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