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Top Tips From Film Production Companies: How To Promote Your Corporate Video To Boost Sales And Mark
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The majority of production companies across the country recommend using social media to boost your video marketing potential. Not only are using platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ free to do, each network also has enhanced capabilities when it comes to reaching the users in your niche through video sharing. Sharing your corporate video using your social profiles also gives your video the opportunity to go viral - which is essentially the holy grail of multimedia marketing. Viral content spreads like wildfire across social media and the wider web, and leads to a huge volume of incoming traffic to your corporate blog or website.
On Twitter don't forget to promote with the relevant #hashtags to ensure your video can be found, who knows it might be trending very soon! Social networking favourites Facebook, Pinterest and Instagram also now recognise the hashtag so your reach could extend further than you think. Setting up a YouTube channel is another obvious strategy when promoting your corporate video library, upload your video to tap into more potential customers and generate traffic to your website. A video production company London or whichever of the film production companies you might use may well go the extra mile and offer this service to you in addition to creating the video.
Cross promotion is the key to content marketing and steps must be taken to drive traffic from your social media channels and other resources to your blog or website. Make sure you link all your promotional videos to your site so that users that are interested in your industry or your content in particular can find other useful material. In addition to this, don't forget to promote a link to your corporate video on your website home page, email footer or other marketing materials to tap into other customer bases that may not utilise social media. Your email marketing strategy can also be updated to incorporate your video messages and e-newsletters are the perfect way to introduce an interactive learning experience as well as launch new products and services to your existing customer base.
Guest blogging on other websites and publicising your corporate video in these posts can also be beneficial. Other websites and blogs in your industry will jump at the chance to feature useful multimedia content on their websites, especially if you are a market leader. Guest blogging (also known as outreach) will get you noticed by customers and clients that are interested in your industry which may translate in sales and traffic to your site.
The online arena isn't the only place where your corporate video can take centre stage, having your content on display in store or in your office environment can offer an excellent introduction to your products or services to visiting customers and clients. If you have a number of corporate videos, showing your business story, latest sales figures, product range or customer testimonials, then why not create a montage for your visitors to enjoy? It may just take the pressure off your sales team!
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