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Way To Monetize An Android App
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With the evolution of android power smart phones, the evolution of android application also took place. Today there is more than 1million applications available in the Play Store. Since Android users prefer free apps over paid ones, and it may seem like paid application have larger potential but the truth is these application downloads in 1000 only. One of the major issue with the selling of paid application is while the android supports third party applicationthis allows the user to install pirated version of application the hackers reengineered the paid apps pirated version. This is the reason why paid apps fails and gets pirated as soon as they are live on the play store.
Basically there are three models of application available i.e. Paid apps, Free apps, Freemium apps.
Paid Apps: These are the apps available in the play store and by depositing a fixed amount you can purchase the application, it can directly deposit huge amount of sum in developer account but only if your application has some exclusive feature.
Free Apps: These apps are freely available in the play store and are freely downloaded by everyone. These applications have maximum traffic across the whole platform and this application depends on advertising for there revenue. Most of them are monetize through in-app advertising and when it comes to user they resist.
Freemium Apps: These applications are freeware apps, in this application user have to purchase in order to gain some superpowers. Freemium model is the most successful in monetizing and mostly the gaming applications are freemium apps.
Ways to monetize an android application are:
Sponsorship: It is one of the ideal ways of monetizing as by placing their logo in app, one of the most commonly used technique used in free apps.
Advertising: It is also mostly common technique in monetizing application as in this a splash screen appears in the middle of the game but developers found difficulty in this advertising technique, as it is hard to maintain the balance between placing the adds and keeping the users happy.
In-App Payments: These apps are also called freemuin apps and it is one the most successful way of monetizing apps mainly the gaming apps are enabled with this type of monetizing technique and they are successful to because game draws the maximum interest of the user and on the other hand user purchase inside the game to get benefits like upgrades, superpower etc.
If your application is capable enough to create the interest among the user then its better to keep the application as usually no one will mind spending few bucks if you’re application is good enough to create attraction among the users.
This useful information on Android platform is brought to by experts in androidapplicationscompany.
Shubhangi Verma- working as professional technical content writer- For more information about Android application development kindly visits our official website: www.androidapplicationscompany.com. For any queries call +1 516 515 9871 or email us at firstname.lastname@example.org.
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