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Link-building Vs. Seo Philippines: Making The Choice

By Expert Author: Olga Rohn

As a business owner, you know that getting high rankings on search results pages is essential to your success. For this purpose, you need to apply certain methods that’ll help you ensure top rankings in a consistent manner. For entrepreneurs who aren’t well-versed in any of these methods, outsourcing is often the preferred solution and the Philippines a favorite destination. When you start looking for the right outsourcer, however, you’re likely to discover that there are generally two types of services being offered: link-building and SEO Philippines services.

SEO Philippines and Link-building Services: The Differences

As the name implies, link-building services focus solely on helping you build a network of links. This means the outsourcer you hire will be responsible for getting other websites to link to yours and seeking approval from related websites for you to link to them. This practice stems from the observation that search engines like Google apparently rank pages better when they have a strong link network. Bear in mind, though, that Google DOES NOT appreciate link-building for link-building’s sake. You have to make sure your chosen outsourcer helps you build only organic links and doesn’t employ any black hat tactics that could get you penalized.

SEO Philippines services, on the other hand, involve so much more than building links. In fact, link-building is just one part of the entire optimization process, which also involves keyword research, content creation, and on-page/off-page promotion. This is the ideal choice for you if you absolutely have no idea what to do in terms of optimizing your web pages. The good thing about hiring a company that offers this type of service is that you get everything synchronized. Your team will know where you started, what has already been done, and what still remains to be done to achieve your optimization and business goals.

So, all in all, which is better? SEO or link-building services? It depends, really. If you’re already familiar with the other aspects of optimization, then it may be enough to hire an outsourcer that focuses on link-building. However, if you’re new to the game and don’t really understand the process of optimization that much, it may be wise to seek assistance with the entire process instead of just one aspect of it. What’s important is for you to bear in mind that there should be a good mix of all aspects of the optimization process.

When we talk about a good mix for optimization purposes, remember that there isn’t a one-size-fits-all combination. You’ll have to weigh the strengths and weaknesses of your business. You’ll also need to take stock of where your business currently stands in terms of achieving your online marketing and overall business goals. What you learn during this time of introspection will tell you which particular aspects of SEO you need to focus on. This, in turn, should let you know what strategies can best help you achieve the rankings you want your web pages to have.

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