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3 Mantras Of Successful Mobile Applications Development – Usability, Games And Interactivity
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There is no denying inthe ever growing popularity of the iPhone and iPad.iOS apps have become a necessity today. The market is flooded and proper research is required before undertaking iOS mobile applications development. Getting approved on the App Store has hence become tougher owing to the fact that a chance of duplicity is high.
After approval, the biggest challenge is getting more audience to your app. This means getting both new users and keeping existing users engaged too. According to a recent survery, an average iPhone user downloads an app and accesses it around 25-30 times and then deletes it as they often lose interest in it.So the challenge is to create an app that keeps users’ interest levels high for a longer period of time, and to encourage potential users enough to keep using your apps so that your venture is successful. The few things that can rule the roost in your favor are:
Usability matters a lot in the success of a mobile applications development. You need to design an app such that there is an inherent quality in it that keeps attracting users time and again. The real deal behind this to find out what exact feature would keep users coming back to your app. It can be a highly engaging feature like social media integrations, location based, photo sharing, weather, voice, traffic or something completely unique on its own.
Game apps rake in the biggest moolah among all mobile apps. They are the most engaging too. The unknown look and feel of new levels keeps users hooked. Everyone likes moving to a higher level, killing the antagonist or just discovering new graphics. A good trick to provide few free levels in a game. Once the users are addicted to your game, offer them the paid version promising more levels and adventures. Another trick is to provide in-app purchases like special powers, points in exchange of payment in free games.
User interaction is of utmost importance when it comes to mobile apps. Social media integration is one way to make sure of that. Regular engagements in terms of updates or conversations make people eager to keep the apps for longer times. The illusion of a branded status among users can help them feel special and in return they use your app more. Time to time, one must provide new features or special offers or tools or something unique to liven up their interest levels.
Engaging mobile app users over a longer periods of time is certainly a challenge but not unachievable. All it requires is a good research and plan, before and after deployment too. Still innovative and immersive content will always remain the simplest key to an app’s success.
Kathy Jones is a prolific technical writer at Riaxe Systems, which is one of the leading Web development companies in India. She is passionate to inscribe about mobile applications development, iphone application development, etc. To read more of her technical stuffs visit: http://www.riaxe.com/blog
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