Loyalty Program On Your Business App – A Flurry Of Opportunities

By Author: Jennifer Lewis
Total Articles: 304
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Almost every small business owner starts his day assessing about how to increase sales and ends it with mulling upon the ways to increase revenue. You must be considering me a money-centric creature, but this is a fact because every business owner wants to see his company grow and that is only possible by increasing sales and revenue both. Hundreds of programs can assist business owners in boosting their sales, but none of them is as effective as mobile loyalty apps. They make your current consumers increase the amount of dealing they do with your company. Moreover, an effective loyalty app also helps them spend more time with your mobile app. The list of benefits offered by mobile loyalty apps is huge and here is an excerpt.

Increased consumer spending – Lessons from our economics book teach us that we usually do more things than what we are incentivized to do. An efficient mobile loyalty program incentivizes spending and makes customer spend more time and money on your enterprise mobile app. In short, it allows business owners to keep their customers engaged and buying something every time. For example, why go to ...
... a subway outlet and get two sandwiches, when by placing the same order through a mobile app will win you a junior sandwich.

Increasing visit frequency – Researches say that 35 percent users prefer to deal only with the businesses that offer loyalty programs. A mobile loyalty program is competent of pulling new customers towards the business. They work more robustly with mobile app featuring push notification element. These mobile apps let consumers know about the deal offered by business owners instantly, as they can send the offer details straight to the consumer's mobile phones as a push notification.

Acquiring new customers – In a recent recently concluded study, 40 percent users say that they will change their vendor for a better loyalty program. Therefore, to acquire new customers, a reward based loyalty program is as better enticement for strangers, as it is for the current customers. A robust loyalty program can even get some of your lost customers back as they will surely join back, when they see that their past friends has something lot sweeter to offer.

Increase product awareness – In pursuit to augment their revenue, small business owners continuously come up with new products for consumers. However, every new product needs extensive marketing and a loyalty program could be the best mode of promoting it. You can promote your new product by making it a reward on your loyalty program and allow customers to become familiar with it well before its launch.

Helps in tracking consumer's activities – An effective loyalty app helps you leverage the true quality of your analytics and gain a wealth of information about what your consumers have been doing in your business. By gearing it with few more technical features, you can even make it figure out when and where your customers are most effective. These statistics help a lot in planning an even better mobile loyalty program.

CONCLUSION

We are quickly reaching the point where customers expect more loyalty rewards than what they want to buy. Records say that the total loyalty program members touch 2 billion in aggregate and redemptions are around USD 50 billion. Thus, for business owners, it is right time to cash the opportunity by starting a mobile loyalty program on their enterprise apps and gain competitive advantage over their competitors.

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