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“the Secret Towards Success Through Cost-effective Marketing”

By Expert Author: Derek Johnston

In order to become and stay as a successful business owner one needs to increase sales, awareness and curiosity among your potential customers. Business advertisements are used for popularizing a product even before being introduced in the market. The ultimate aim of advertising is to convince the audiences to buy and patronize products and services. The type of advertising chosen has to be cost effective. Branding matters more than you think when it comes to marketing.
Marketing of a brand need not be expensive or difficult. The key factors to be considered in marketing of a brand are consistency, uniqueness and overkill. Some important stationary to consider in order to increasing the value of your brand is through marketing tools like business cards, Flyers, Letterheads, and Notepads.

A business card says a lot about you and you say a lot about yourself when you offer it. A business card with proper design given to a right person helps in developing your public relations and also contributes to business growth. Business cards are used as an advertising medium and thus enhance marketing. The most important elements of a business card are:

•Information elements-logo/address/phone number
•Size-3*2.5
•style – horizontal/vertical
•Color-vibrant color/black and white/glossy
•Consistency and alignment

Business flyer advertising is one of the traditional low cost methods. It is distributed to people to draw attention. There are two main reasons for which flyers find use in common- advertising and to inform the public, wherein the objective is to reach the minds of the receiving hand in both the cases. Eye catching flyers creates a huge impact on attracting customers. Flyers must be designed effectively and can be distributed from door to door or to loyal clients and in notice boards in educational or research institutions.

Letterheads refer to the heading imprinted on the top of a sheet of paper and help in improving the company’s image. Letterheads are considered as a part of marketing plan and give a facelift in identity. They are usually printed on either A4 or A5 sheets and are used only for official purposes. The elements of a good letterhead are simple, focused, space, color and clean. The benefits of using letterheads are:

enhances brand recognition
high credibility

Corporate stationary items have become a promotional tool. Promotional product is about advertising through merchandise exposure. Notepad is one such item which is popularly used as an effective marketing material and gets your brand recognized easily. There are many notepad ideas such as,

•fill type notepads
•magnetic notepads
•entertainment notepads
•check list type notepads
•creatively shaped notepads

In order to experience the benefits of notepads one has to lay more focus on notepad printing. The main aspects to be considered for notepad printing are: Printing Company, Notepad Design.
If you are looking for Business Services or any information related to its works, visit claroprint.co.uk

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