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Bold Is In - Fastrack

By Author: nischit jain
Total Articles: 26

Fastrack, a name synonymous with the spirit of the youth, has made a connection so strong with its customer base that it is one of the most recognized brands today. Titan launched this esteemed brand in 1998 to cater to the growing population of the young, and it was an immediate success. Timepieces in the Fastrack series were specifically designed with bright colours and attractive designs to reflect the bubbly attitude of the youth. The watches had, to their credit, an array of features that made them as good as any brand - UV glow, chronograph functions, high water resistance and others to mention a few. What sealed the deal for Fastrack was the pricing which was carefully placed in order to be accessible to the college-going, pocket-money managed crowd. With the launch of Fastrack began Titan’s connection with the youth.

Soon, Fastrack grew to such big proportions that Titan watches decided to make the brand independent, allowing for an image change. Titan’s mostly sober range of watches bore no impact on Fastrack’s image anymore. Making the brand more distinct were the advertisements that have come to define Fastrack. Bold, attractive and tickling a funny bone, these advertisements instantly impacted the youth, bringing in more business than ever. The most memorable of all Fastrack campaigns is their ‘Move On’ crusade. Picking up on the daily occurrences in the life of the youth, this campaign launched many advertisements that not only kept one riveted, but those that they could relate to.

Having established itself as a brand for the young, Fastrack launched an entire range of fashion accessories. Bags, wallets, sunglasses and other such attractions bore the Fastrack logo and sold like hot cakes. Keeping up with the image the brand had created for itself, all these products were designed with bold colours and out-of-the-box designs.

Today Fastrack is one of the most well-known brands among the young and old alike. To buy a Fastrack watch is almost synonymous with being up to date with the latest fashion trends. Shopping for a timepiece from Fastrack is an enjoyable affair as you get to lose yourself in the young world the brand has created. The only thing that can stop you from doing so would be time constraints. If your hectic schedule does not make way for you to go shopping, you now have the luxury of shopping from the comfort of your home. Online shopping has come as a boon to the modern man and woman. With a few things kept in mind, to buy Fastrack watches online is, in many ways, more rewarding than the real deal - you have many more options that a physical store could hold and you have the liberty to choose, compare and get the best deals online. With the many online shopping sites mushrooming across the web, you can now place an order for a Fastrack watch and have it delivered home to you, at a time comfortable for you - so, goodbye traffic woes!

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