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Why It's Important To Socialize Your Newsroom Online
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It's no secret that journalists prefer to have easy access to organization's PR contacts, actually over 95% of them when surveyed said it was the most important feature of a newsroom online. For organizations and businesses, maintaining communications with constituents is crucial.
Large organizations handle their contacts differently than smaller ones. The larger companies, usually for fear of an enormous amount of spam, use password protection for their PR contacts, where as the smaller ones provide some sort of contact information available. This usually includes name, email address, and phone number. And although the smaller companies provide an easier access to their lists, this just may not be enough if an online social media newsroom world.
It's important for businesses to socialize their online newsroom with their PR contacts. One should consider these tips to accomplish just that.
Tip 1: Allow Access To More Than Your Contacts
Social media is all about sharing, and being open within your company, and there's no better way of doing that than allowing access to the interesting people inside your organization. Having company employees available for questions, interviews, and quotes is a step in the right direction for improving your online newsroom. Some of the major players, like Prudential, has lists of experts from different areas of their company including retirement, diversity, asset management, and others. Their list contains more than 49 subject matter experts. When utilizing your interesting people, you should include their email address, phone number, and a biography, this way journalists can make sure they're contacting the right person directly, if they need to.
You can choose these contact from any department, Sales, Marketing, Human Resources, IT, which will provide an interesting and unique look into your company. The reward of opening up access to more than just your PR contacts can improve your media coverage and provide a better and increased relationship with bloggers and journalists covering your industries niche. You'll naturally want to work closely with your experts and you will need to create policies, but when you see the end result you'll be glad you did.
Tip 2: Increase Contact Information To Include Social Network Information
There are some individuals and companies that prefer not to be contacted through their social media networks, but if you're not one of them, you should. By adding this information you're providing more ways for people to get connected to your business and experts. Adding your Skype address, Twitter account, etc, you may just find out that you'll get more people interested in your business. Journalists and other interested people will be able to follow your social network ensuring that they get the most up to date information about your business.
There's many ways to socializing your on online newsroom. Your PR contacts is a major component, but by allowing access to individuals within your company to be either subject matter experts or spokespeople and providing your social networks, you'll be on your way.
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