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Twitter As A Marketing And Advertising Tool

By Author: robert fogartys
Total Articles: 62

Before computers came along, people have very limited outlets to express themselves and their opinions. Some people would write to their local paper, and if the letter was good enough, then their letter would appear on the editorial page so other people could see it. However, in these more modern days, people do not have to sit silently by and not have the ability to express their opinions. Twitter is a social media network that people are on every day, sometimes all day long, and because of this, Twitter is part of media contacts lists for every business to help them with their advertising and marketing.
Taking Advantage of Twitter and Its Popularity
Twitter was originally created as a way to tell people what they were doing, where they were, and various other updates during the course of their day. However, from a way to check in, Twitter has become a major social network that even the most famous people in the world use. Because everyone is on Twitter, businesses are including it on their media contacts list because they can join, create their own name and page, and then be able to talk about who they are, the products they offer, and even relay other information. Here is more information on the benefits of Twitter for marketing:
• Twitter is free to register with: Anyone that wants to get onto Twitter can with just an email address. Now, people can even use their Facebook account information to sign into the program that way. Twitter is completely free, and people can even keep track of it using their laptop or even download it to be an app on their phone and tablet.
• A faster way to reach potential customers: Businesses can use Twitter as a fast way to reach potential customers because it only takes a few seconds to type in a message and then post it. Because it is so fast to post messages, people can literally post dozens of times throughout the course of a day, and if a business owner has someone in charge of their Twitter account then they too can take advantage of this quick ability to post. The person representing that business can post several times a day to tell customers all about the latest specials or even a special deal that customers can take advantage of.
• Establish a reputation as an expert in a certain field: Other than posting things like the deals of the day, or an upcoming special, the person in charge of the Twitter account for a business can post information that talks about their products and also information that will show that this company is an expert in their field. People will be able to read interesting information that will make them respect this company for their expertise, and want to do business with them.
Twitter must be on every media contacts list because it is a popular social media network that businesses can use to communicate with people, gain new customers, show their expertise, and also offer incentives like special sales or rewards for following their own Twitter. Twitter is used by millions a day, and a business would do well if they join the network.
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