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Things To Consider Before Issuing Loyalty Cards

By Expert Author: Allan Hall

Do you have a retail or service-oriented business? If yes, the traffic of customers would really matter for the survival of your business. In this regard, one of the marketing tools to boost your sales would be to issue loyalty or gift cards. However, would this be a viable action for you? Before you issue loyalty gift cards by ACENZ, what do you think are the things that you need to ponder on first? This article will help you address the fundamental questions about issuing these kinds of cards to your customers. These are regarding generation of traffic, information and new customers.

Can the traffic compensate the discounts and privileges?

First and foremost, among the most important things that you need to ask yourself, as the business owner or manager, is if doing this will be able to generate enough traffic. By saying “enough traffic”, what this means is if the volume of people who will buy your product or service can compensate for the discount that the cards provide. If the volume cannot compensate for all the discounts you have given through the card, then you are simply selling at a lower price. This will surely hit your bottom line in a negative way. Hence, an assessment prior to issuance is necessary.

Will the information generated be useful?

Secondly, there is another use for issuing loyalty cards. This is for your business to have a more intimate connection and contact to your clients and customers. Well, this is because if you are going to give loyalty gift cards by ACENZ to your new and valued customers, then you will be able to get some pieces of personal information. You can use these details for a more effective marketing program. Hence, you can reach them better and relay new information on promos that your company is offering. You can also identity that your best customers are from these.

Will doing this generate new customers?

Thirdly, but not the least, you should also ask yourself if issuing these loyalty gift cards by ACENZ will let you generate new customers. Of course, one part of giving out these cards is for better customer retention, but the other part of it should never be taken for granted. Through these cards, anyone would hope them to have a multiplier effect. This is when other prospective customers are being encouraged to be your actual customers just to have the cards. However, the element of belongingness and exclusivity should be present to make this effective.

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