123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Things To Consider Before Issuing Loyalty Cards

By Author: Allan Hall
Total Articles: 8

Do you have a retail or service-oriented business? If yes, the traffic of customers would really matter for the survival of your business. In this regard, one of the marketing tools to boost your sales would be to issue loyalty or gift cards. However, would this be a viable action for you? Before you issue loyalty gift cards by ACENZ, what do you think are the things that you need to ponder on first? This article will help you address the fundamental questions about issuing these kinds of cards to your customers. These are regarding generation of traffic, information and new customers.

Can the traffic compensate the discounts and privileges?

First and foremost, among the most important things that you need to ask yourself, as the business owner or manager, is if doing this will be able to generate enough traffic. By saying “enough traffic”, what this means is if the volume of people who will buy your product or service can compensate for the discount that the cards provide. If the volume cannot compensate for all the discounts you have given through the card, then you are simply selling at a lower price. This will surely hit your bottom line in a negative way. Hence, an assessment prior to issuance is necessary.

Will the information generated be useful?

Secondly, there is another use for issuing loyalty cards. This is for your business to have a more intimate connection and contact to your clients and customers. Well, this is because if you are going to give loyalty gift cards by ACENZ to your new and valued customers, then you will be able to get some pieces of personal information. You can use these details for a more effective marketing program. Hence, you can reach them better and relay new information on promos that your company is offering. You can also identity that your best customers are from these.

Will doing this generate new customers?

Thirdly, but not the least, you should also ask yourself if issuing these loyalty gift cards by ACENZ will let you generate new customers. Of course, one part of giving out these cards is for better customer retention, but the other part of it should never be taken for granted. Through these cards, anyone would hope them to have a multiplier effect. This is when other prospective customers are being encouraged to be your actual customers just to have the cards. However, the element of belongingness and exclusivity should be present to make this effective.

Total Views: 92Word Count: 414See All articles From Author

Business Articles

1. One Of The Best Kitchen Equipment Manufacturers
Author: Paul Wright

2. Advantages Of Getting Listed In Online Construction Directory
Author: John Smith

3. How Radiologist Email Lists From Healthcare Mailing Change Your Business Perception?
Author: Richard Braxon

4. Choose Yourself As A Yoga Teacher With The Help Of Adinath Ashram
Author: Jack Stevens

5. Best Service Provider For Life Time Events In Pune
Author: biz porto

6. Crimping Your Own Earrings
Author: Nitesh Pathak

7. An Overview Of Surface And Chemical Analysis
Author: Tan Sean

8. Prorack Roof-racks Install With Smart-foot Technology
Author: Tony Bulic

9. Siib: The Changing Face Of Business Education In India
Author: Mohan Kumar

10. Things To Know About Coworking Spaces
Author: romyfernandis12

11. Things To Consider Before Opting For A Mailbox Rental
Author: romyfernandis12

12. Different Types Of Advertisement Print Products
Author: romyfernandis12

13. Advantages Of Hiring Professionals For Printing
Author: romyfernandis12

14. Data Cabling Through Wire Mesh Cable Tray
Author: Noah Gabriel

15. Pretreatment And Grit Removal From Sewage Water To Repurpose It
Author: Manoj Shukla

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: