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Why Every Author And Publisher Needs A Blog

By Expert Author: Benjamin Brown

As a writer and publisher, one of the most proven ways to expand your audience is to showcase your work through blogging.
Blogs are fairly easy to start thanks to the numerous blog tools and publishing platforms that you can use for free. Maintaining a blog is also a breeze and you don't need to be computer programmer to manage your content.
A Blog is a Form of Customer Service
A blog helps you sell your work and market yourself on the web. It allows you to get to know your market and build relationships with your readers. Writing is your own personal business and blogging is one way to create a good customer service. Aside from marketing your work, it also allows your readers to know more about you and what you can offer them.
A Blog Generates More Traffic to Your Books
Professional novelists often have their own websites where they talk about their old and upcoming books. While freelancers and eBook writers do not necessarily need a website, they create blogs to generate more traffic to the website where their eBooks and articles are published. You can also do this by writing a short blog post about your upcoming or newly published eBook and then posting an active link that directs your readers to the page where they can find and download your book. Utilize various social networking sites like Twitter and Facebook to link back to your blog.
A Blog Allows Self-Branding
By creating an "About the Author" page on your blog, you share personal information with your potential customers and existing readers. This will serve as your personal statement. However, not many writers understand the term "self-branding" or "personal branding", which is why they do not blog or fail trying. The term self branding can be misleading, and some new freelance writers literally make a product of themselves by just talking about their own good points. Although there is nothing wrong with promoting your name, do not forget that you are writing for your readers and not for yourself. Don't just write about your goals; consider your target niche as well. Even if you are just using a pen name, you can still brand yourself as a writer who knows his potential and what he can offer to his readers.
A blog is a freelancer's marketing tool. Like social networking sites, it is a way to communicate with your readers and promote yourself and your work better to the rest of the world.

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