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Factors Leading To Smartphone Cover Sector Expansion

By Author: john smithkelly
Total Articles: 166

Change is the only constant and over the past few years the marketplace has changed manifold - New consumer preferences, buying behaviour changes, entry of new products, refurbishing old goods and many more. It has been an action packed scenario. However, amidst many there has been one visible product category that has risen to prominence i.e. the Smartphone covers and cases. The reason could be the influx of advanced Smartphone models making their way to the market or the expansion of the Smartphone user base. Reasons could be many. Let us explore some of the essential factors that lead to the growth of the Smartphone cover sector.

Lifestyle gaining importance
In a cosmopolitan urban society where appearance counts, lifestyle has become an industry making huge profits. Designer Smartphone covers contribute to this sector. Therefore, for a Smartphone user it is also essential how he/she is carrying the device, especially when the option to carry it in a classy and suave manner is available easily. Designer covers have replaced the generic cases, as every user wants to be noted. Cover variants such as the Sony Xperia Z cases are for the ones who want to get notes for their refined sense in fashion and life.

Protecting the Smartphone device
This is the basic need of every Smartphone user. Smartphone models such as Samsung Galaxy S4, iPhone 5 or LG Nexus 4 are not just attractive looking, but carry upgraded inbuilt technology with improved functions. Therefore, it is natural that users would want to keep it covered and secured. Products like iPhone 4 book type cases cover the Smartphone device completely, securing the front screen and the back. This apart, the covers have side pockets that enable the users to carry business and credit/cards along with the phone.

The new age fashion fever
The modern day consumer is style conscious and wants to look fashionable. Thanks to the creative thinking of designers, Smartphone covers have transformed into a fashion accessory, one that most Smartphone users wishes to have. This means, every user wants to sport a distinguished and “different than the rest” look. Designers and manufacturers today have introduced 3D iPhone 4 covers and flip cases that are a “class apart” in terms of design and functionality, catering to all the demands of the modern day consumer. As an added bonus, the covers are affordably priced.


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