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A Legend That Is Lenovo, For Those Who DoBy Expert Author: nischit jain
It also has another HQ situated at Morrisville in North Carolina. The company specializes in selling Personal Computers, Laptops, Tablets and even Smartphones. Apart from these items, you also find high quality storage devices and IT Management Software designed and built by Lenovo. Smart Televisions are also produced by the brand which aims to revolutionize the entertainment industry. The company is also one of the biggest names in the global computer market.
Some of their famous products are ThinkPad and ThinkCentre computer systems that are a big hit with home and office users alike. The company is well established in more than 60 different countries and their products are widely available in over 160 nations. The Brand Lenovo was not always known by that name. They started out as Legend though with expansion plans outside China, they had to rebrand themselves with a unique name and thus came up with Lenovo. The new brand name was derived from the older name of Legend and combined with the Latin word Novo, meaning new.
The whole rebranding of Legend into the globally recognizable Lenovo took quite a while and was undertaken within a budget of 200 million RMB. The campaign involved television advertisement and hoarding based outdoor billboards. In the later part of the 1980s, the Chinese Government hired Liu Chuanzhi so that he could help in Lenovo’s business development and computer imports. The team comprised of Liu and ten other engineers. The business was started with a capital of 200,000 yuan.
The very first activity undertaken by the company was to import television sets into the country though that venture failed due to lack of imaginative marketing techniques. The team comprised of middle aged scientists and engineers, lacking anyone with sound business experience, able to help Lenovo get a good head start. They then started to design and develop a circuit board that was compatible with IBM PCs that could process Chinese Characters. This venture proved to be an immense success for Lenovo laptops, thereby paving its way to making it one of the biggest names in computer hardware and personal systems.
Lenovo went on to acquire IBM’s Personal Computer business and has successfully brought out quite a few winning models and components. The company has a huge R&D facility in North Carolina in America. The merger and acquisition with IBM made Lenovo the third largest computer manufacturer in the world. The move has been a three pronged victory for Lenovo, since it got the Brand of IBM into its fold, along with its winning Sales and Operations team responsible for the company’s growth. Apart from this, they also got access to the company’s international resources and global channels.
The company also entered the thriving smartphone market in 2011 and quickly became one of the major players in Mainland China. They diversified their mobile portfolio and created devices that catered to almost all kinds of smartphone users, making their presence felt even in the global market. The company has also entered into a partnership with NEC, the Japanese computer manufacturer to produce high quality personal computers.
Today, the Lenovo brand is synonymous with quality, design and unmatched build quality in its class. The computers and laptops built by Lenovo have a reputation for being sturdy even against mild impacts brought on through normal use. This is a trait that began with their initial Thinkpads that came with a built-in roll cage protection, a system seen only in laptops meant for adventure based activities like high-risk environment scientific expeditions.
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