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Micromax, Maximum For Less

By Expert Author: nischit jain

The brand that is Micromax was once just a far-fetched concept that aimed at bringing affordable electronics to the general public without skimping on the premium features or performance oriented hardware.

The Micromax brand has seen a steady expansion into almost all electronic components including LCD and LED Screens and Televisions. The company has an HQ in Gurgaon and operates out of there to manage their small yet rapidly growing empire. The company was founded in the early 1990s and was initially responsible for hardware distribution and IT Software up until the year 2000. From this point on, the company ventured into the Mobile Handset market and became one of the biggest Indian names in telecommunications by 2008.

It is now arguably one of the largest domestic mobile creators and is known for affordable products that also come with most of the features and hardware equivalents that are commonly seen only in premium handsets released by international brands. The company achieved their initial success through a string of clever advertising campaigns that managed to create a connection with their targeted customers. These advertising campaigns of micromax mobiles have continued to this day and continue to create an impressionable experience in all who view it.

The Canvas series of phones are by far the largest selling in their handset repertoire. These phones are designed and manufactured to resemble high end devices that also function with high quality.

The A210 and Canvas HD are just a few of their highest rated phones. The A210 comes with a massive 5 inch screen that can also support 3D viewing. This is especially noteworthy as it can be done without the need for external accessories.

All theirs smartphones use the latest versions of the Android OS, making them extremely user friendly and easy to associate with. The use of Android has ensured that no matter which brand a customer has used before, switching to a Canvas 4 or any Micromax smartphone will not seem too new an experience.

The company pays special attention to research and development and continues to innovate in the field of technology which keeps them in the top list of phone manufacturers that have brand loyalty among their customers. The company has come out with over 60 different models that are spread over a wide range in terms of pricing and feature listing.

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