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Publishing A Glamour Magazine - Saving Money On Virtual Models
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An acquaintance of mine sets up glamour magazines for various cities, he then goes out and sells marketing and advertising for these magazines, meets with the Economic Development Association. You see, he concentrates on cities and towns or areas and regions which are known for tourism and have high end resort communities. He had noted to me that it can be quite expensive hiring models, and preparing the advertisements for some of the local companies.
He told me that some of his larger national advertising accounts had their own marketing departments, models, and didn't need his assistance, but local and regional businesses often did. They also appreciated when he hired local talent, good-looking men and women for the display advertising. He also had explained to me how difficult it was working with new talent and models who didn't know exactly what they were doing. Of course, that too might be a thing of the past as the magazine publishing industry is changing. Let's go ahead and talk about this shall we?
There is an interesting article you might wish to read in the Wall Street Journal on January 24, 2013 titled; "Retail Conjure Virtual Models," by Sven Grundberg and Anna Molin which alerts all models to "look out" because your job is about to be replaced not by robots but by photo-shopped pictures of a virtual you, or worse a virtual image not like you, one which you will receive no compensation for. In other words, your skinny-little rear-end isn't going to be needed anymore gliding down the runway.
It seems as if the digital world is taking our jobs as fast as the robots are, or as fast as we are off shoring our jobs to China these days. Could it be that those in the modeling profession and all the photo models will become a thing of the past? Are their jobs in jeopardy? It appears so, but we probably shouldn't be surprised. Still, if you know anything about copyright, trademarks, and modeling you also realize that using someone's "likeness" can also be a form of pirated property.
Does this mean that there will be digitally enhanced avatars which will not have a likeness of any known model, just the proper features, shading, and body shape which is appealing to the readers? If so, this could completely change what our society believes to be beautiful in the future. And it would once again all be based on a myth of false perfection perhaps? Or will these digital avatar models have subtle flaws to make them look human? Yes, the glamour publishing magazine business is changing isn't it? Please consider all this and think on it.
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