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Ways To Use Social Media When Publishing A Book

By Expert Author: Ronald Morgan

Promotional Strategies When Publishing a Book
Self publishing a book has become one of the most popular ways to get a novel out into the world. It gives authors complete control over their projects, and allows them to create and release the exact products that they want to. The rise of the Internet has levelled the playing field, meaning self-publishing authors can comfortably compete with traditionally published authors, and become genuine success stories. To fully reap the benefits of self-publishing, it's a good idea to develop an effective marketing strategy. Many self-publishing companies provide certain marketing services, but it's always best to supplement these with your own efforts.
Use Social Media
Social media is an incredibly powerful ways to get the word out about your book release. Websites like Twitter, Facebook and LinkedIn offer a quick and effective way to communicate with millions of people all around the world. Marketing experts, like Heather Townsend, warn of the dangers of simply broadcasting on these platforms, however. If you're constantly trying to sell your book, you will alienate your followers, and struggle to generate sales from your efforts. Instead, you should offer interesting and insightful posts and comments on a range of topics, and attempt to build a foundation of followers who are interested in what you have to say.
Use Niche Forums and Discussion Groups
Integrating yourself into an online community, is a brilliant way to promote your book. Whatever the subject of your book is, there are likely to be discussion groups, and forums online dedicated to the niche. Here, you'll be able to find a captive market of people who are likely to be favourably pre-disposed to the contents of your book. Simply registering, and bombarding them with promotional material will quickly see you banned, however. Instead, you should spend some time getting involved with discussions, and adding value to the forums you join.
Join a Writers' Network
Writing can be a lonely job, so interacting with like-minded people is often a good idea. When it comes to generating interest for your release, online networking and advice forums can be great for sourcing reviews for your book, and seeking help from people who have been in your position. You'll find the more you help people, the more effort others will make to help you. Websites like Writing Forums and The Writer's Workshop are great places to start.
Using the Internet When Publishing a Book
If you follow these tips, you'll find there are all kinds of supportive communities out there on the internet, who can help you build up a buzz when publishing a book.

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