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Seo Services Chicago- Avoid These Terrible Seo Blunders!
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Businesses build a website focusing a lot on design, graphics, and coding. Great! Then, most of the time they forget about the SEO best practices. Even if, companies consider optimization, they get the job done by an unprofessional Internet marketing agency. This leads to some serious mistakes. If you are an owner of a website, you need to hire SEO services in Chicago having enough knowledge and experience in the field. In this article, we are going to learn about some of the terrible SEO blunders that you must avoid. Else, your site will be penalized by the next Penguin update. Keep reading to learn more.
Stuffing Content with Excessive Keywords
There is nothing more infuriating for web visitors to read through a copy that contains forced keywords in every 2-3 sentences. Neither does Google appreciate such poorly written content. If the same keywords are repeated throughout the content, it adversely affects the natural flow of information. This is just a manipulative practice to get better ranks in Google's SERPs. Experts from any reputed search engine marketing firm recommend not to stuff web copy with too many keywords. It won't enhance your rankings. Period. Only Google will penalize your website!
Do you remember those old school days when your English teacher scolded a pupil for copying from another student's exercise book. This is a sin unpardonable. The same rule holds true when it comes to website copy. If you copy sentences and paragraphs from your competitor's site, Google will push the rankings down so badly that no visitor will be able to find your site. So, avoid this mistake. Instead, make your web copy more credible with unique, new and engaging content.
What is a broken link? It is that link that no longer directs a visitor to an intended destination. This point can be better explained with the help of a suitable example. Say for instance, a user clicks on the link saying, 'Click here to sell home fast'. When he or she clicks clicks on the said link, they find it's broken, This is infuriating for visitors. Nor Google will appreciate such bad links. Avoid such practices because a broken link will only ruin your online reputation that you have so painstakingly earned.
Absence of Unique Title Tags and Meta Descriptions
Web pages with similar page titles will be penalized by the search engines. It is true that content management systems such as Joomla and Drupal auto generate page titles but that does not imply that you will let such things happen. Professional SEO services in Chicago regard title tags very seriously because they should be unique and give an idea about the content of each of the web pages. Creating unique title tags tell a visitor that the content is relevant and it helps search engine spiders crawl the pages accurately.
The same rule holds true for meta descriptions. Make page descriptions as descriptive as possible and keep them within 160 characters.
Linking to Low Quality Sites
There are shady SEO firms that believe in linking to numerous poor quality sites. This should be avoided at all cost. Getting links from quality sources is difficult but not impossible. Try getting quality links from credible blogs to improve rankings in the SERPs. Remember it is quality that matters and not too many links from unworthy sources.
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About the Author: Josi Maran is a digital marketing expert and possesses ample knowledge about ethical search engine marketing. As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about how SEO services in Chicago work. Or, the way a professional search engine marketing firm helps you improve your site's ranking.
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