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Iipm: Course Content

By Author: iipm bschool
Total Articles: 13

Indian School of Business & Economy (ISBE) is an IIPM initiative, which claims to take IIPM's world class education to the masses. It offers Post Graduate and Under Graduate programmes in National Economic Planning and Entrepreneurship, leading to MBA and BBA degrees from one of the renowned Indian Universities (currently ISBE students receive degrees from M S University).The number of credits taught are lesser than those taught in the IIPM programmes, all though they are higher than the number of credits taught in a typical university MBA programme.GOTA (Global Opportunities & Threat Analysis), IIPM's global exposure programme is not an integral part of ISBE programmes.IMMIMM is an AICTE approved institution founded in 1969 and its current Director is Mr. Gaganjit Singh.IMM is a partner institute of IIPM. IIPM supports IMM’s entire admission process through its national infrastructure. IIPM also supports IMM by providing IIPM’s world class faculty, IIPM’s Global Outreach Programmes and IIPM’s nationally leading placement initiatives.IMM students also have option to become eligible for IIPM certification along with their programme. However it may be noted that IMM is an independent institution and GOTA (Global Opportunities & Threat Analysis) of IIPM is not an integral part of IMM programmes and can only be chosen as an option.The importance of including studies in national economic planning processes can be explained with an example of natural science. At one level of knowledge it appeared that the Sun revolves around the Earth. At a higher level of knowledge it was discovered that the Earth rotates around its axis and also revolves around the Sun. Similarly, present MBA course structure concentrating only on market segments by individual profit making units.

This fails to explain the potentiality of market expansion through distributive justice. Potentiality of business is always in harmony with growth rate of national economy. That is why business expands much more rapidly in China compared with expansion of business seen in India in the past. Knowledge of national economic planning potentiality will encourage the owners of capital to demand collectively the raising of living standards of the people at the bottom.IIPM’s Entrepreneurship program is superior to standard MBA programs as it also develops certain entrepreneurial qualities in program participants. These helps to remove aversion to calculated risk taking, imbued with ambition beyond normal career growth. Personal ambition in tune with social vision makes an entrepreneur reach out beyond boundaries again and again. Work remains no work, but hobby. Failures are looked upon as inevitable intermediate stages to success.The IIPM programme further includes a compulsory specialisation in Marketing- wherein all the 20 plus papers of Marketing are compulsory for all students. Additionally students chose another elective like Finance or H.R. etc. This stems from the firm conviction that IIPM holds that BUSINESS IS MARKETING.

This has also resulted in IIPM bringing out the best selling magazine 4Ps Business & Marketing- which has the same punch line i.e. Business is Marketing.What perhaps is the most difficult part of the IIPM programme to be explained in words is the tremendous change in personality and life on the whole the IIPM course brings about thanks to its special focus on Executive Communication which is a 4 credit per trimester course running throughout the course duration. As a part of this course students typically have to participate compulsorily in more than 40 competitive debates and extempores under the eagle eyes of IIPMs world-class communication faculty members. The end result is a supremely confident and extremely smart personality which can speak from any public platform fearlessly.IIPM also offers a unique Global Opportunity and Threat Analysis (GOTA) program, through which students are taken abroad for a period of 10-20 days, wherein the students get to attend lecture sessions at leading academic institutions and organisations like World Trade Organisation, United Nations, World Bank, Credit Suisse, Nestle, etc. This allows them to widen their horizon in understanding various forces of globalisation through experiential learning.Further, under the Global Outreach Program, IIPM invites distinguished faculties from leading global institutions like Harvard, Wharton, Columbia, Chicago, Yale, London School of Economics, Oxford, Cambridge, IMD Lausanne, INSEAD, etc., to come down to India to interact with IIPM students. All this put together make the IIPM course better than any other course of a similar nature in India.


How to Apply Every year, IIPM receives over 65000 application forms from prospective students across India. As we realised the growing demand of our various programmes, we proactively went ahead to add 10 new IIPMs in as many state capitals – cities from where we have always received huge numbers of applications. All these IIPMs, housed in brand new chic buildings with the best of infrastructure and located in the city centre, promise to deliver the same quality in academics, which has always been the cornerstone of IIPM’s success. Application Procedure You can select any one of the following options suited to your convenience.

Option 1: Download PDF application. Take a print out of this application form and send the completed application form with required DD, drawn in the name of 'IIPM' payable at New Delhi to our All India Corporate Office address given below through Courier or Speed Post/ Registered post. For further queries you can call us on: 011-41799992 / 41799993 / 41799994 / 41799995 IIPM Corporate Office B-11, Level-5 Qutab Institutional Area New Delhi-110016 INDIA Option 2: SMS (space) ‘Name’ to 9999999911. You will receive a call from our Admissions Manager to understand your requirements and would be informed about the application process accordingly. Option 3: You can e-mail us your queries at info@iipm.edu requesting for the application form for any of the programmes. You will receive a mail confirmation with the required prospectus and application form dispatched to you through post. Option 4: You can personally visit any of the IIPM campuses and get back with a free copy of the application form and prospectus. Option 5: You can fill the correct application form on this website in the MBA admission, BBA admission and executive MBA Admission page based on your choice. Your completed form will be responded to by Admissions Manager who will contact you to guide you with the information on admission process.

IIPM’s unique Admission Test – EPAT IIPM follows a common entrance exam (E-PAT) for all its programmes and based on the exam and other important criterions, candidates are finally selected. E-PAT (Entrepreneurship & Planning Admission Test) is based upon a written test, group discussion and interview. Unlike CAT, IIPM’s admission test E-PAT is based more on parameters pertaining to EQ (Emotional Quotient) and overall personality mapping since it has been globally observed that high IQ often takes a backseat to high EQ when it comes to Entrepreneurship and Management and dealing with human beings. Thus, the total scores of the written test, group discussion and personal interview are compiled together to compose the final score. Success in E-PAT is more likely to make you a better future leader than success in any other exam focused on IQ. E-PAT is conducted throughout India in more than 18 centres.

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