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The Smartphone Cover Competition - Survival Of The Fittest
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No competition is easy and it takes only the “best” to have a long lasting and successful journey. Smartphone covers and cases though a relatively new sector in the market also witnesses extreme competition as over the past few years there has been several market players venturing into the marketplace. The products offered by these companies are the same, i.e. covers for various Smartphone models. Hence, it is the way they offer this product, that makes them distinguished than the rest. A brand that can offer unmatched cover features, attractive designs and price range istruly the “survival of the fittest”. Though every company may have their own strategy to beat the competition, here are few pointers that can make the task easy.
Playing with the consumer’s mind
A purchase decision is always an emotional one. Most of the times the consumer gets attracted to a product at the first go and makes an instinctive purchase decision. This is wehere the Smartphone cover players need to address the mind of the consumer and come up with cover designs that gets them thinking. For instance, when an online browser glances through a 3D ballerina figure iPhone 4 cover , the uniqueness of the design gets him/her thinking and ultimately attracted enough to buy the same.
Be a consumer’s best friend
What is a best friend like? Smart, dependable and hassle free. A Smartphone cover player needs to manufacture products with great finesse and precision that it provides impeccable service, with cover designs that are long lasting and trendy. This means use advanced technologies such as UV printing that makes the cover prints scratch resistant and materials such as PU leather, soft TPU, hard plastic and silicon that are known for their durability.
Price it easy
Pricing is an important aspect of survivig stiff competition. Steep products will make consumers think twice prior to making a purchase decision. On the other hand Smartphone covers available at a reasonable price range such as the Sony Xperia Z cases or the Samsung Galaxy S Duos covers attract maximum consumers.
Enhance online presence
With the retail world becoming live online, it is essential for Smartphone cover players to strengthen their online presence. There is much more to do than merely hosting a website. Entrepreneurs can enhance their online presence by making the most of social networking, blogging and arranging interesting polls and quizes. This establishes a personal connect with the audience.
In todays’s competitive market, “out of the box” thinking is what ensures brand success and longevity.
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