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Five Essential Steps To Set Ip Your Author's Web Site
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You may already have your web site up. You may be ready to create one. The biggest mistake most people make is that they don't write their Web site to sell before they contact their web master. Here are five solutions.
Step One. Get Organized.
Just like anything else, you need to get organized first. What do you need to learn to put up an attractive, professional, book-selling site? Start a new folder called "Web Site To Do's." Include in a file called "My web site's purpose." What I can do for my readers, and what money results do I want? Make another file called "Sales letter for Book" and "Home Page Elements."
Put these and other topics in your computer files and if you like, hard copy manila folders placed in your "Online Marketing File."
Author's Tip: Save only important papers or computer files, which include files on your book and its contents. Your Offline and Online Marketing Plans should be vertical and alphabetical in folders in hard files, or placed within a main computer folder, within which you place different related files.
Step Two. Know your web site's purpose before you hire a web master.
Do you want to sell products and services, generate leads, generate interest for your book, establish credibility as the savvy expert in your field, improve communications, provide customer service, follow up on leads or sales, and get people to revisit your site to get more information that helps them make that all-important decision--to buy? While it's good to offer a lot of free content, you must also remember your book is a business and you want to make sales.
Step Three. Preplan your Site for Selling
Think of your web site as your virtual office. You need to design each part of it to titillate and inspire your visitor to locate quickly what they want and eventually buy from you. It needs to be fast loading, and to be easy to navigate. You must know your site's purpose before you design it.
What is the purpose of your web site? Sales? Build creditability? Show that you're the expert? What do you want to sell? (All sites want to sell something) Answer these questions in writing now.
What visitors do you want to attract? (target audience)
Will your Web site have a theme? What is it?
What should be your visitors' action and reaction once they arrive at your site?
What's challenge or problem does your target visitor have?
What's on your site such as your book to solve that challenge?
By the end of five months, what do you want to achieve? Money? How much? Clients? How Many?
What's your technical expertise, and are you willing to learn something new, or delegate it to your inexpensive computer assistant or Web Master?
Step Four. Create an Audience Profile
Do you know who should visit your site? Which of these audiences are yours? -the targeted for your special topic, the one who wants special skills fast and easy, the general audience like The Chicken Soup series who want inspiration, or the online audience--who are primarily business people, but want all kinds of information. They may want to make a home better designed, build a better relationship, find Mr. Possible, build business income, become healed, raise spiritual awareness, prioritize goals for financial or personal success, build internet marketing skills, and more.
Before you design a word, get a visual, and mental picture of your preferred audience. What do they want? Are they internet savvy? What magazines do they read? What do they spend discretionary money on?
Step Five. Write a Sales Letter for your book and any other product or service.
If you aren't making the book sales you want, then you either don't have a sales letter for each book, or your present one lacks pizzazz and motivation. This is the time to leave your "writer of book self" home, and bring out your "writer to sell your book" self.
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