123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Selling Books As A Gift Item To A Homemaker

By Author: Luther King
Total Articles: 449

They say, a Chinese wife and a Japanese cook will make a great combination for you to live your life to the full circle. I really don’t know how far it’s true as I haven’t been fortunate (???) this time with none of them. What ‘m trying to make out of this is that homemakers are the ones who make every home rolling and by saying so I wish to caution all prospective sellers that never ever dare to undermine this segment which virtually makes the wheels spin and they are the ones who must be considered seriously while you are targeting the mass market.
Who’s a homemaker?
A homemaker literally refers to a wife who manages a household while her husband earns for the family. But, in my opinion this is a myopic view of the word ‘homemaker’. Homemaker should refer to you and me as well as we too managed homes in our bachelor days and ought to manage homes while wife is out for some work or others. To me, a homemaker is one who maintains the household irrespective of his/her earning status.
Tips for selling books to homemakers:
Even though e-reading has gained momentum over the years now; still a lot many people regularly read paper books. To sell books to a homemaker you can try out the steps involved.
• Know your customer (a homemaker):
A problem well defined is half solved – so goes a saying that vividly tells us that your knowledge about your customers or TG (target group) will help you sail through the upheavals of your business cycles. Because, a sale takes place only when you customer is sold to your product’s features and attributes that he / she might have experienced at some point of time in life or yet to experience but banking on you. In both the cases you are the custodian of your customer and therefore can’t afford to shy away from your responsibilities.
Knowing the customers means perceiving at times about their desires alongside their tastes and preferences and actual requirements. During your selling career both as a salesman or a retailer you will come across many a situation where the actual products available – may be in quantity vis-à-vis price don’t suit your customers’ exact requirement or aspirations. Then, how to address it?
• Redressing your customers’ desires and aspirations:
You might get confused here on the thought that ‘m going to talk about monetary compensations, No my dear – certainly NOT. What I mean to say is that here you need play the role of a consultant even to a homemaker who’s not fully satisfied with the current product line vis-à-vis its costs. Why? Because, a homemaker always has to tread on a budget and therefore he/she always looks at value for money. Your role would be to keep suggesting homemakers to buy books that are currently offering discounts and freebees. Every homemaker loves to see a freebee or some additional thing/s within the budget. This invariably creates a feel good factor for the homemaker on you.
My suggestion is that you better look for creating more and more such feel good situations which will eventually make your business a booming success through your customer loyalties.

Luther King writes articles on gift ideas, tips on send gifts kakinada and send gifts rajahmundry.

Total Views: 114Word Count: 556See All articles From Author

Business Articles

1. Household Shifting Services In Bangalore Mumbai Unionpackers
Author: UnionPackers

2. How Can You Lower Your Lcl Sea Freight Costs?
Author: Jack

3. How To Keep Yourself Safe While Working At Heights
Author: solucoesoutdoor

4. Opportunities For The Global Gallium Arsenide Wafer Market To Reach $1.3 Billion By 2023
Author: Lucintel

5. Floral Arrangement For The Perfect Summer Wedding
Author: John Miller

6. 5 Reasons Why Your Website Need Mobile App Development
Author: Anshul Sharma

7. A Gift For Planning Your Event
Author: agiftlistseo

8. Why Is A Good Night Sleep Essential?
Author: Lewis Carroll

9. Sterlite Copper - The Journey Through Controversies
Author: Alanna Alberto

10. Enhancing Your Business Sales Using Wordpress
Author: IncRevenue

11. With Proper Training And Certificates, One Can Become An Expert Risk Manager
Author: George Hoover

12. Anand Enterprises
Author: Anand Enterprises

13. A Good Adwords Agency Is Things You Will Need For The Company!
Author: Magdalene Munter

14. Top Advantages Of Asphalt Seal Coating In Ontario
Author: Vadim Muravyev

15. Take Your Travel Experience Into Another Level By Exploring The Best Location Of India
Author: rossbrian

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: