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Professional Link Building Services- Evade These Link Building Errors
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Have you been experiencing 10-30 percent drop in web traffic, of late? You are worried and not aware as to what caused the sudden drop. After Google rolled out its Panda updates, website owners should be extra careful. At least, businesses should hire the services of reliable link building services to get fruitful results. It could be your flawed linking strategy that affected the sudden plummeting of traffic and rankings. In this article, we will therefore address some of the common link building mistakes that you should avoid.
Multiple and Identical Anchor Text Links
Using multiple and identical anchor text links will do you more harm than good. Some sites may use this strategy to rank high in the SERPs. This might give you short-term benefits but once you are caught, your website will be de-ranked immediately by Google. Aim for about 5 percent exact matches and then increase gradually. That's what any reputed search engine marketing company will recommend.
Not Using Ample Junk Anchors
What are junk anchors? Well, these are text based links that can be used anywhere on your web pages. These include links like 'Read more', 'Click here', or 'Buy now'. If you are aware of the Panda 3.4 update, Google is looking for such junk anchors. Not using them is a big mistake and will affect rankings in the SERPs. In fact, it's not possible to create effective call-to-actions without these. However, you have to use it very carefully in your web copy for better conversions.
Insufficient Social Likes
The more the number of shares and likes your content gets on social sites like Facebook, Google+, or Twitter, the better your rankings. Google is now playing close attention on the number of social likes to ascertain the value and rank of a website. For instance, if you have a web page on 'Useful blogging tips' with 150 likes, 1436 tweets, and 55 + 1s, your site will rank higher in the SERPs than an identical page with poor performance on the social media sites.
No Mention of Brand within Text Based Links
If you have a blog, and there is no mention of your brand anywhere within the text links, it's the greatest blunder to commit. Because that text based link is ought to be linked to the home page of your site. Therefore, if you want to steer clear of the Panda 3.4 attacks, mention your brand within such text links.
Are You Depending on Paid Links?
Paid links might give you top rankings for a short while, but they are unnatural links driving poor quality traffic. If you are caught, you will be severely penalized by Google. Moreover, you will end up paying much more than these are actually worth. Avoid such strategies. Instead, invest in a blog as that will earn your natural and quality links. If you still have doubts, have a consultation with a professional having knowledge about link building services.
Link Exchange on a Mass Scale
Exchanging links with one of the webmasters? Stop such practices as it will not do you any good. And, if you are doing this on a large scale, be prepared to get doomed by Google. Just exchanging links to get a link back is not liked by Google, Yahoo, or Bing. Avoid such illicit SEO practices.
What are your views on this subject? Please leave your comments.
About the Author: Josi Maran is a digital marketing expert and possesses ample knowledge about ethical search engine marketing. As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about how link building services work. Or, the way a search engine marketing company helps you improve web traffic.
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