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Rankings Matter - How To Get Your Pages To The TopBy Expert Author: Enoch Pratt
There is so much online competition for traffic that search engine optimization, or SEO, is critical for those who want to stand out. People use search engines for everything, whether it's buying a product or looking for information. Follow this advice to get your site more traffic.
In order to fully optimize your site, you must focus on keyword density. Ideally, your page's overall keyword density should be at 20% or less.
To improve your search engine rankings, don't just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. Search engines will be able to see these meta tags and you will show up in a much larger amount of searches. As an example, if your website is about drinking glasses, be sure your metatag includes "drinking," "glasses," "drinkingglasses," etc.
Promote your expertise in your particular field, so your customers are aware of your level of knowledge. It is an effective marketing strategy that can have great rewards. Post a website that focuses on a specific aspect of a certain market, then choose appropriate keywords, and use SEO to promote those keywords. You have to give your customers what they actually want to buy, not what you believe they want.
Instead of writing in AP style, use SEO style to improve search engine optimization. This means that keywords should be repeated as often as you can without making the flow of the writing stilted. As search engine rankings are built off the presence of keywords, your content will shine if you pay close attention to the words you use.
Don't use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Meaningful URLs and relevant keywords make it easier for the search engines to read your pages. This means your website has a better chance at higher visibility.
Think about the possibilities of podcasting. Podcasts can be either video or audio content, and they are sometimes streamed live. Make sure you provide relevant information for your audience. Take advantage of the current popularity of pod casts by video taping or voice recording a marketing message. This way, descriptions of the podcasts you have will appear in search results.
If you are looking to increase your site's visibility, you need to make sure that you sign up for free local listing through Google and Yahoo. These services promote your business for free, which means more people will be able to find your site. Do not turn down free publicity.
Try to include a transcript for any visual or audio content on your site. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.
You might consider trying podcasts. Podcasting is a great audio or video medium to provide your customers with relevant and topical information. This content delivery method has really taken off among the general public, and all it takes to get in on this is a digital voice recorder or camcorder. Be sure to include a description of your podcast so the search engines can index it.
Update your site content on a regular basis. Set a goal for yourself for weekly updates of new content and stick to it. Your site will be much more relevant to search engines if you regularly create original content. Websites with fresh, updated content will more than likely provide their webmasters with a higher ranking.
As you read earlier, some search engine optimization techniques are better than others. By only utilizing proven techniques you ben improve your ranking without being blocked.
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