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Identifying Your Audience For Miami Video ProductionBy Expert Author: Stam Bett
Learning to identify your audience is perhaps the most essential element of a successful online Miami video production campaign, whether you're making a promotional video or something for fundraising puposes. Just think of it this way: with television, advertisers monitor ratings to know who watches and what time to target the right audience and buy time for commercials. Even if your video is going online, you still need to know your audience.
This is often one of the first questions you will be asked when you start working with a company that provides video production in Miami, as it will allow the producer to craft questions during your interview that will get the right response from your audience.
It's very common for videos that were meant for content marketing end up focusing too much on the company itself, or a product they're trying to sell. Instead, the video must remain focused on the audience and the type of content the audience wants to see. People will want to connect to you on a personal level to accept your message! If you want to stay in the minds of your audience and increase your influence, you need to leave an impression. Here are some tips you can follow before you begin working with a corporate video production company.
Identifying Your Audience
This is the first step to any Miami video production campaign. You will need to figure out which segment of your audience you are trying to engage with this campaign so you can focus you efforts and communicate clearly. Who is your target audience? Are you after a specific age, gender, location, stage of life or political interests? What are the personality traits, emotions, needs and frustrations of your audience? What value do you offer? What kind of groups would they join? What do they dislike? What activities do they enjoy? These are just some of the questions you will need to ask yourself.
Once you have a good idea of who your audience is, you will need to think about the type of content they will find enjoyable and informative. There are many ways to learn more about your audience, including surveys, researching online forums that your audience uses, staying on top of industry buzz and following the competition, subscribing to any relevant newsletters, using market research and searching online for blogs, profiles and groups.
Creating Content That Aligns with Your Audience
Next it's time to begin working with a corporate video production team to create content that aligns with the cares, ideas and aspirations of your audience. One option here is producing something that it seen as a gift to your audience. If you think about reading your favorite magazine, you aren't typically left with the impression that the magazine is trying to sell you something. Instead, they leave you feeling like you have been given education, entertainment, insight or inspiration.
Editorial video campaigns tend to be much more effective than promotional videos, so tinging your video with any sort of promotional impressions can make it less effective. Resist the urge to make an appearance in your video! Watch through the video and ask yourself if it feels like you are trying to sell something or offer something.
Finally, don't use your company logo at the beginning or plant in images of you product. Your brand should be marketed at the end in an understated manner, such as "Brought to you by [Company Name]." This will not only instill trust in your brand, it will also make your audience more likely to stay tuned and remember you.
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