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Medical Website Design And Marketing - Building Your Virtual Image Patiently And Perfectly

By Expert Author: Michael Perkins

Medical industry has indeed come a long way from its erstwhile peers, when medicine and medical industry were considered a necessary venture and not so much as a profit oriented, well marketed business proposition. However with the web revolution sweeping the world, it has become a must for the medical industry and healthcare in general to be adequately represented on both actual and virtual platforms. Just to impress upon the importance of the virtual world; a recent survey concluded that almost 50% of people check the antecedents of the company online before physically meeting them!

It is important that a practice has a healthy web presence, and doctors should consider marketing on the web an INVESTMENT.

Medical Website Design: There are a number of things that you should keep in mind when designing your website.

- Many users look for a seal of approval or something that instills confidence about your practice.
- A website is your manifestation in the virtual world
- Keep it simple
- Medical Mobile Website design: It is important that your site is mobile compatible as access to smart phones and tablets is essential both in developed and emerging markets

Medical Website Development: When developing your website keep marketing objectives in mind as well as aesthetics and accuracy.

- Usage of good quality and relevant keywords
- Creation of good meta-tags both for title and description
- Accurate, informative and engaging content

Medical Search Engine Optimization: SEO needs to be given importance so that users can find you online.

- Create verticals according to service offerings
- Include your location, the contact information of your doctors
- Unique content on each page.

Medical Website Redesign: Pretty simple, itís like renovating your house. These are the general thumb rules to decide when to redesign

- Website's age is 2-3 years or more
- Site is becoming increasingly incompatible with current web browsers
- It is incompatible or not optimized for mobile web

Medical Marketing: This is a huge term as it encompasses a wide range of marketing from social media marketing, e-mail marketing to search engine marketing. While marketing it is essential that you keep in mind 3Mís Message, Market, and Media.

Medical Social Media Marketing: Though it is highly underestimated it is one of the best forms of engaging with prospective patients.

- People spend as much as 4 hours more on Facebook and Twitter than Google and Bing
- Engage with old and prospective patients directly; you can use it as a customer service platform

Online world is complex and tremendously competitive that it pays to stay ahead. Take a walk-through right from the scratch to a functioning medical website design and more right here.

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