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Top 5 Benefits Of Responsive Design & Development That Can Add Value To Your Online Business

By Expert Author: jessica martin

Smartphones and tablets that were considered as latest gadgets for relatively affluent people have gradually turned out to be ubiquitous devices used in several countries worldwide and has gone mainstream. Small, medium and large scale companies across diverse industry verticals are geared to tap this platform to make them easily viewable and operational on a variety of devices such as tablets, desktops, laptops, iPad, Smart phones and iPhones etc. In recent years, there has been a distinctive audience shift towards mobile browsing and the idea of going ‘responsive’ and mobile website development has helped several companies in offering a seamless user experience along with reaching out to potential customers in the simplest manner.

It has helped several businesses in staying ahead of the trend and has significantly helped them in gaining better visibility, higher conversion rates, cutting down time and costs involved in development and maintenance of websites for various screen sizes and platforms.

2013 is considered as the ‘Year of Responsive Design’. By end of 2015, 50% of online sales are predicted to be generated through social and mobile, according to Gartner. Hence more and more companies are opting for mobile sites. It is estimated that more than 26 percent of small businesses are already reaping over 84 percent reported growth in their business due to their responsive design websites that are easily accessible on the go.

Responsive website designs or web development services can empower you with the following key advantages:

Easy reach and access- You can have one site implemented across various devices to easily reach out to your audiences and have high traffic rates for your website. As Smartphone and tablet users are increasing every day, they can easily access your product, services and company information on the go.

Increase sales and conversion rates: Offering improved site experience to the users or audiences can help you in attaining better conversion rates and higher sales prospects.

Easier monitoring and analytics: You can consolidate your tracking and analytics that will be condensed into a single report for easy analysis and monitoring. You no longer have to track redirectors, user behavior, funnels or conversion paths.

Time and cost saving: With a single set of hypertext links, you can manage one website for all devices and platforms and cut down on time, efforts and cost spent in developing and maintaining separate websites for different screen sizes.

Better search engine visibility: Since content need to be developed for a single site, you can be sure of zero duplication of content across sites, thereby making your website attain higher search engine rankings.

There are a number of companies that offer responsive web design and development company India services. It is up to you to decide, which company you would like to approach for such services. No matter which service provider you choose, it is wise to have ample research work done of the portfolio of the web development company, their service offerings, their domain knowledge etc. While a good and reputed one can add value to your business, a wrong one will shatter your online business.

Jessica Gilbert is a skilled professional in web application technologies. Writes articles related to web application development and related topics. It is an expert writer for numerous topics related to web application. If you know more information about web application development or responsive web design you should hire our designer and developers.

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