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Indian Ethnic Wear Online At Ethnic Route

By Expert Author: Sharlene Roy

Ethnic fashion has been on the rise since past couples of years, and all by virtue of perception of young fashion designers who comprehended the feasible scope of ethnicity in the world of fashion, and designed marvelous Indian designer dresses based on ethnicity. As a result, India ethnic wear attained great esteem all over the world, which further led Indian fashion to be one of the most influential driving force of fashion world. It has been an all-out effort by many to globalize Indian ethnic wear. However, there are few names, which are valued more. One of the names is Unnati Gupta, founder of TheEthnicRoute.com.

Success comes to those who dare and act and it came to Unnati Gupta, who made remarkable entrance to fashion world and brought innovative descriptions of fashion for the people. She had the audacity, the fortitude and the spirit to achieve her dreams, and with her creativity and originality, her online fashion store has achieved an incredible position in the world of fashion.

The online store, TheEthnicRoute.com gives an accessible platform to different manufacturers and designers from all over India to display their designs and work; and to the customers worldwide to pick their style of Indian ethnic wear. Keeping this in mind, the collection “Ethnique” has been created at the store to cater to niche up market clients who like adorning Indian drapes and salwar kameez but in a very trendy and urban style. Company’s design philosophy is very simple and clear - 'Personalized perfection of the human hand'.

With a belief that,clothes should just be an extension of one's intellect, Ethnic Route use unusual fabrics, texturing and detailing, fusion of styles with gorgeous embellishments in a vibrant diverse color palette to make the feeling of going back to the soul. Ethnique can be described as an International styling with an Indian soul. The designers of Ethnic Route try to maintain a non commercial balance in an extremely aggressive, commercial and competitive industry.

Ethnic Route draws inspiration from the great Indian heritage and attempts to apply innovative ideas to bring the most elegant and exquisite collection to your doorstep. Each attire at Ethnic Route is highly fascinating, desirable and a sheer personification of elegance, style and elan. Thus, if you desire to have unique and most exquisite fashion statement, all you need to do is visit the store of Ethnic Route to shop
ethnic wear online
from largest collection of Indian designer dresses, designer lehenga choli and sarees for women. Simply flaunt your invincible style with theethicroute.
About Author

Sharlene Roy is an stylist from Bangalore, currently working in New Delhi for various fashion designers and brands. She owns a fashion institute as well, where she trains upcoming models and fashion designers. She aims to globalize Indian ethnic wear, especially party wear sarees and designer lehenga choli, for which she has been associated with various fashion companies as well as with media.

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