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Tailor Made Enterprise Apps Helping Business Owners

By Expert Author: Jennifer Lewis

The growing trend of smart phones has made every entrepreneur to own a smart phone or a tablet. This suggests that the importance of mobile technology is getting recognition far beyond just consumers use. According to the experts, customized enterprise applications developed to meet specific demands of the users are more helpful for business owners in increasing sales and productivity of the businesses.

The Yankee group conducted Anywhere Enterprise–Large: U.S. Mobility and Applications Survey in 2010, which showed that how custom enterprise mobile apps are boosting the sales. This survey revealed that custom made apps increase the accuracy of business forecasts. They assisted in increasing field selling time and win rates by more than 25 percent. They helped business owners to experience reduced call costs, administrative time and shorter sales cycle by 23 percent. Experts say that the increase in sales that business owners can experience through customized enterprise mobile app is not possible to achieve with free apps or apps purchased from various app stores.

Custom made mobile apps for business owners are also found linked with increasing productivity and collaboration. According to the data collected by Business Week, Forrester, ABI Research and various other research firms, 42 percent business owners' deployed tailor made mobile apps with the motive of increasing productivity. Fifty-nine percent small and medium sized business owners confessed the same reason behind using tailor mobile apps. Through this data, it is clearly evident that businesses owners of all sizes believe that tailor made apps are highly assistive in increasing productivity. However, the increase in production can only be achieved after knowing what future holds for mobile technology, as it will allow business owners to implement a sustainable plan of action. Many other studies have also revealed that the future of enterprises lies in customized mobile apps. A review of the survey conducted by the Harvard Business School indicates that 58 percent of all mobile apps deployed with enterprises are already custom made. They have been using these apps to connect to various departments, increase sales, improve customer services and for various other purposes. This number is expected to grow exponentially in coming years. This study conducted by the Harvard Business School further reveals that enterprise mobile apps will play a major role in determining the success of many businesses. It further says that this transformation will be experienced soon as the technology is taking a turn very swiftly.

Another research giant Gartner has great news in this connection. It says that business owners will not only adopt customized tailor apps to improve business functions and operations but also, most of them will own their custom-made app stores by 2017. They will use these stores for keeping only the apps that will help them in increasing the efficiency of the business and take revenue to soaring heights. App stores will allow business owners and employees to download only task-based or position-based applications without any hassle.


We studied above how the world of app is growing at a swift pace and seeing this pace, we can assume that there are no assigns of it slowing down in the future. Thus, it is the best time for business owners to take full advantage of the custom made enterprise apps and lead the competition in their respective niche. By now, if you have made up your mind to get a custom-made enterprise app for your business, feel free to contact Copper Mobile as we specialize in tailoring apps according to the specifications and requirements of every individual client.

One of the world renowned enterprise apps development company has a team of experienced mobile app developers Dallas taking care of mobility needs of enterprises worldwide. It is one of the best iPhone app development Dallas companies.

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