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Facebook Or Linkedin- Which Is More Effective Networking Site For Professionals?
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Both Facebook and LinkedIn happen to be one of the most widely used social networking sites these days. But there is a lot of debate as to which one of the two networking sites is more suitable for professionals. In case you want to get gain more presence, build connections and get a job making efficient use of social networking sites, Facebook is a suitable medium. But one major issue with Facebook is that security and privacy policies keep changing from time to time, and new features often surprisingly show up in your profile as well as Facebook business page and confuse you more often. But LinkedIn’s features have been developed to suit the requirements of individuals. You can use first degree, second degree as well as third degree connections in order to get in touch with someone with whom you would like to connect to. Companies not only monitor potential candidates but also post their jobs on LinkedIn. Facebook on the other hand is not suitable for job hunting, but to display your professional thoughts, leadership and showcase yourself as a focused, truthful and serious candidate.
Companies are using social networking sites to screen potential managers and ensure that there is no ‘’untoward behavior’’ on their part. But if you are on LinkedIn you can build trust among other users who will be added to the contacts side of your web page. Using your first, second or third degree connections you can come across someone whom you want to connect or if a person wants to connect to you. Social media marketing agencies can be used by your present manager or potential one and check how well you have presented yourself there which is helpful in getting into a new job, company or partnership. However it doesn’t offer details on the number of employees, headquarters or male to female ratio in order to build trust among users which you can avail if you are using LinkedIn. Moreover you can form new business or industry groups on any area or subject, like a professional and sports groups. So it is easier for professionals to make efficient utilization of LinkedIn rather than Facebook to increase their contacts and get good jobs.
In February 2008, a mobile version of LinkedIn was launched which is available in six languages- German, French, Spanish, English, Chinese and Japanese. You can use it latest features like LinkedIn DirectAds for sponsored advertising, global social networking as well as applications like Type Pad, Wordpress and Amazon Reading List to display your latest blog postings in your profile. Facebook’s new features on the other hand are often confusing which makes it difficult for users to make it efficient use of it to increase their web presence.
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