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Best Webinar Hosting Platforms

By Expert Author: Chester Zimit

With all of today's technological advances, how we market and sell services and products online, especially in the IM niche, is constantly shifting. Until recently, virtually all sales letters were chiefly made up of formatted text. Today, what we see are state-of-the-art graphics packages mixed with top-level copywriting. One of the chief problems is keeping up with all these advances; of late, it's the arrival of the video sales letter with which we need to deal with. Making things even more challenging is the growing public awareness of these techniques; this let people to quickly ascertain the true nature of a sales letter and click away from it. The good news is that there's another new sales tactic that's working very well to boost conversions these days - the "webinar", our subject here.

We all know that getting people to trust you and feel comfortable with your advice is important to your online success. This kind of trust is tough to come by due to the great numbers of competitors in most niches, and the willingness of many of them to offer shady products and services with bogus claims about their usefulness. The problem is, how can those of us who take pride in selling useful products of true value be heard amidst all the dishonesty and junk? This is why webinars have become such a priceless tool for numerous internet marketers. A webinar is essentially an invitation-only online seminar or presentation presented by a product marketer or one of their associates.

If you have been to a webinar already, it's possible that the webinar was a live presentation at a set time of the day. Usually, the host share tons of free information and access to several marketing tools, while building the participants' respect for him and his services. Sometimes there is more than one presenter, with different individuals showing their diverse areas of expertise. It's typical that towards the end of the webinar, an offer will be made to the participants and the conversions can be highsince by that time there should be sufficient evidence of the value being demonstrated.

Since a webinar can draw individuals from numerous different time zones worldwide, scheduling can be hard. Even though it is fine to schedule more than one run through of a webinar, most presenters simply record the session and then make it available to anyone at any time. However, as you'd really prefer that most people attend the live presentation, it's common practice to offer something more, something special, to individuals who actually attend the live event. The concept of pre-recorded presentations that can essentially be accessed later to suit the customer is relatively new to the webinar scene. Although these do not benefit from live interaction, you can have these set up to sell for you on a continual basis without the need for you to be in attendance. Additionally, recording your event for later viewing allows for altering or fixing any mistakes or bugs before more people view it.

No question about it -- webinars are a priceless tool for any internet marketer, and if you take the time to learn the technology, you can look forward to increased sales and conversions.

I am a Online Marketing Expert that has worked in the niche for the past 28 months.
You can take a look my greatest video.

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