123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Computer-Programming >> View Article

How Has Technology Changed Creativity In The Advertising Industry?

By Author: fed pats
Total Articles: 225

The advertising industry has always made optimum use of the latest technology available throughout the years. This Buzzle article chronicles advertising's creative journey seen from the technological point of view.
Sounds a lot like the advertising of yore, doesn't it? Of course, when we consider the person who said it, it just seems like a line out of a gospel. The dynamics in the creative sphere of the advertising world have certainly evolved, and how!

Isn't it incredible how a glimpse of a billboard, the right-side panel of a web page, or a twelve second commercial on TV can convince us into believing that what our life lacks right now is that one product which they happen to be selling? How a jar of moisturizer can help a woman hitch the man of her dreams. How a shaving gel can help a guy get a place on the football team. Amazing isn't it? That's the power of creative advertising for you.

Creativity and Advertising: A Perfect Marriage

Creativity and profitability usually never see eye to eye - one wanting to push the boundaries of innovative selling concepts, the other wanting it to be restrained within the prescribed budget. So, what is it that makes them blend together and weave magic? Technology, of course!

The advertising industry has pioneered the use of technology ever since it came into being, and we're talking about the disturbing times when a major part of ad revenue came from slave auction ads. Yes, this was probably how advertising as we now know it, was born.

A few years later, with the advent of commercial European goods into the Union, there arose this incessant need to put products "out there" where consumers could see them, and decide on buying them. A few years down the line, with the birth of competitive markets, came in the stipulation of advertising.
The Print Phase: Advertising's Baby Steps
Print space was precious - it was all about tapping the potential of newspapers. Magazines came in later, and specialty magazines followed. Now, creativity involved limiting the sales pitch within an inch-by-inch space. These ads rarely left anything to the imagination - the focus was on the product, and a solid, clear copy was always provided.

Here are a few examples...
Hold the future in your hand (Sony Television)
Colored telephones (Western Electric)
Pink is for girls (Lustre crème)

No whacky ideas were allowed here, mind you. These were the times when people read the fine print that was a part of the advertisement, attention-grabbing visuals were more the exception, rather than the rule.

I once wrote that Dove made soap "obsolete", only to discover that the majority of housewives did not know what the word meant. I had to change it to "old-fashioned".
- David Ogilvy

Innovation in printing brought these adverts to life, bringing them out from the last few pages to out in the front. Pages began to get glossier, and the advertisements, more vivid.

Company: Electro Computer Warehouse

Address: 1575 Sis met Rd, Unit # 1 & 2 Mississauga, ON - L4W 1P9


Zip code: L4W 1P9


Contact person: http://www.electrocomputerwarehouse.com


Phone: 905-290-0677


Email: fed.pats@gmail.com

More information can be found online at: http://www.electrocomputerwarehouse.com

Total Views: 54Word Count: 517See All articles From Author

Computer Programming Articles

1. How Would Be Mobile App Management (mam) For Today’s Businesses
Author: Raju Katari

2. Fee Management System
Author: cs infotech

3. Find The Perfect Path Through The Sayat.me Tutorial
Author: parveen kumar

4. Here Is Why You Need Angular Js 2
Author: Krish

5. How To Deliver Offline Solution With Salesforce Aa Development?
Author: sandeep sony

6. Exception Handling A Concept To Avoid The Program Terminate Improperly In Java
Author: Infocampus

7. Dotnet Training In Chennai
Author: jahan

8. App Store Optimization Services | How To Increase App Downloads
Author: Richelle Guo

9. Customized E-commerce Portal
Author: cs infotech

10. In Java , How Can We Inherit The Constructor
Author: Infocampus

11. Magento Ecommerce: The Perfect Fit For Your B2b Ecommerce Website
Author: Jonathan Paul

12. Put Things In Proper Perceptions With Contract Management Software
Author: James Blake

13. In Java How To Control The Members With In The Class To Access Outside
Author: Infocampus

14. Oops Concept Beginning And Important Steps Of Java Developers
Author: Infocampus

15. 2 Most Important Factors To Take Care Of For An Impactful Web Design
Author: Jeff

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: