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Tips To Ascertain The Work Quality Of A Content Writer

By Author: Ronald Morgan

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Content writing is an art form and simultaneously a skill that requires significant development. There are many content writers out there, who will promise you the sky at throwaway prices. However, if you have the best interests of your business in your mind, then you should perform background checks on the content writers whom you will hire. If a writer refuses to let you take a look at the existing work done, then it most probably means that their work has been sub-par and they are just stringing you along.
It is the employer's responsibility to check and make sure that the work the hired content writers have done so far meets the required quality standards for optimal search engine optimization. The following points should help ascertain whether the work is of high quality or not.
Headlines
Quality writers create articles with headlines that immediately catch the reader's eye and attract their attention towards the remainder of the article. Effective headlines are especially important, because dwindling attention spans means that you have less than 10 seconds to draw attention to your article, before it is skipped. Quality writers write attractive and relevant headlines. Great writers do the same and incorporate the keyword or key phrase into it as well, thus delivering better search engine optimization.
Content
The job of a copywriter is to generate quality content. Quality content refers to articles, which are relevant to the topic, informative enough to satisfy the readers' information requirements and engaging enough to keep them coming back for more information as and when they need it. A professional copywriter will deliver content which is also easily readable, making use of lists and bullet points in the article's structure to make the information in the article easily accessible to all those reading it.
Length
Different search engines and article directories have different requirements, when it comes to the length of the articles to be submitted for search engine optimization purposes. Some article directories require articles ranging from 400 words to 750 words, whereas others may require up to 1200 words per submission. Quality content writers should be able to deliver articles of the required length, while maintaining the quality of the content as well.
Relevant
Drifting away from the topic at hand becomes a problem for such people who undertake a large number of projects. However, this causes a dip in the quality of the delivered content, since search engine optimization algorithms look for topic related keywords within the article. If the content deviates from the topic, then this can result in a much lower search engine optimization ranking, as compared to other articles related to the topic.
So, making sure that the content writer meets your quality standards regarding all the aforementioned parameters would ensure a solid basic quality level in the articles, while making it certain that your business gets the benefits that are being paid for in full.


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