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How To Use Enough Without Going Over The Top

By Expert Author: Russell Foster

Pro writer's love to use a bit of emotion to help reach their audience. There is nothing wrong throwing in a little bit of life. Stale writing can be so boring and dry. We are creatures of passion and to get people to focus on our words, we must take a small emotional stance in the content. Besides the average use of happy, and I'm feeling so blue that my shoes smell like glue. You can use emotion in your content without spoiling it for the rest of the people.
Pro writer's use emotion on a regular basis to highlight important ideas or sales pitches. Yikes! Yep, the over hyperactive wording "Buy now and you will be feeling happy" is a nothing more than a hyperactive sales pitch. Even though this one is very light, there are worse ones that make mine seem like a poetic escape. Why is too much emotion bad for your business content? People like to feel but don't like to be told what to feel and when to feel it. The proper injection of emotion is a tricky point that takes years of practice and refinement, like writing a novel. It cannot be done in 1 month, it takes take to refine everything.
In today's "Now or nothing attitude", pro writer's do their best to provide the balance of words and emotion in sales copy, marketing and other copy. For some do it yourselves that write their own content, they tend to miss a lot and overly express their emotions and use insider information. These two critical areas tend to drive away clients and buyers. Why does content push instead of pull consumers to their products? They may have a great gift to write but an outsider can put their emotional traps in neutral mode and get the message out in a clear way!
Emotional overcharged content will turn consumers off, they may believe that you lost your bonkers or what not. Content writing is not something it can be done with empty thinking. Pro writer's take hours to develop a sound plan of action. Emotions that are carefully blended in the content is a practiced art that makes Ninja training a simple walk in the park. The right words will turn a slow and sleepy business into a hot-shot and it takes the right emotional structure to convince the article that it will work. Use about 10% emotion within the body text and not jumbled in one spot either. This will add strength to the content.

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