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How Much Emotion Should You Use In Business WritingBy Expert Author: Henry Perry
In small business writing, some folks tend to use a bit of emotion in their copy to get their point across. Is this a good idea? The answers that you would get would vary from I don't know to yes and no. I believe that there should be a limit on the type of emotion that is used within the content. The amount of the emotion should be kept to a minimal without being frigid or boiling over into erotic. It's OK to use a bit of friendliness in the copy message that you wish to portray to the reader. Invite them with a warm welcome or howdy doo but realize you are not talking to your beloved or mother.
A consistent flow of positive energy (read warm emotion) can be the right ticket to build a good repertoire with a new or existing reader. Building a level of comfort is a challenge, especially when it's easy to go overboard on humor and cutesy phrases within the text. Can it come across as unprofessional? The emotion that you are trying to display could come across as annoying or downright cruel and evil form of unwanted flattery. It can be a real pain to write the type of content that is not boring or dry as a lecture at Harvard. Small business writing can be a challenge for busy folks that are running a retail store or a service based operation.
The type of emotion that you can use in the small business writing can be semi-professional to professional but there is another varying factor. The message is another factor to consider as you develop the article, blog, report, memo or other type of content that will be mass distributed. The message position is a very important factor, when you are writing up the draft. Always focus on getting your message out in the right context, so that your reader will not feel disappointed or feel like it was a waste of time. Then you can go back and develop a lively copy that is reader focused and warm but not blazing hot or too wintry to the eyes.
As you work on your small business writing, you will find new angles to put in your conversational tone, friendliness and other types of inviting emotion that will not jeopardize the quality of your content. It takes practice and patience to get the right tone, emotion and position of your message without sacrificing the quality of the content. It boils down to using a pinch of emotion in the work; this could sooth the tired eyes of your readers as you complete your message and publish it on your website.
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