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3 Easy Ways To Improve Your Article Marketing Campaigns By 200% Or More (without Spending A Dime)

By Expert Author: David Parker

Q: What is the easiest way to improve an article or content marketing campaign? Do I need to learn any advanced online marketing strategies to get a better ROI from my articles? Is there a secret strategy that uniformly works for ALL content creators that will work equally as well for me? And if article marketing is such an EASY way to earn an online income... how come MY content is converting to cash (or clients!) at all?
Any of these questions sound familiar?
In this article we are going to take a quick and easy look at some simple strategies you can use immediately to improve not only your articles, but the results you get from everything you write as well. Curious to know more? Continue reading as we take a closer look below!
Filed Under: Titillate with Your Titles
If there is a secret art and science to getting a competitive advantage on the content marketing directories it's THIS: Your content has to step UP and stand out to be seen in the sea of sameness where everybody swims. If there are 15 articles "stacked" up against each other... the truth is, to stand out you need to compels curiosity and get noticed.
The easiest way to do that in MY experience is simple, and three fold.
1 - Make your titles longer than everybody else.
(I like to use the maximum amount of characters I'm allotted)
2 - Make a BIG promise or offer a HUGE protection.
3 - Be as specific as possible. Specificity sells... and the more you quantify the benefits of your content using numbers, percentages and specific results, the more people will notice your content... I promise!
I have found my longer, "titillating" titles that follow the simple steps below, universally get opened by TWICE the number of readers, in just about every niche, market or industry I've tried. (and after 6000 articles... it's A LOT of content to compare!)
I'm going to give you a few other bonus simple ideas as well.
Things you may not have considered... but that work wonderfully well for article marketing specifically.
The categories you use are very important. Be creative in how you categorize your content. The truth is, it's almost ALWAYS far better to be in a big volume category, where there is a lot of interest, than dominating a "micro category" where there is very little traffic.
I've learned this the hard way... and have found this to be truer over and over again, especially in the BIG evergreen niches like diet, dating and divorce. (you are far better submitting your content to the MAIN category, than trying to find a smaller sub "niche" where you are one of only a few authors writing)
Lastly, quantity counts too! Don't data dump your thoughts.
Instead, if you have a long article on your hands, (anything over 800 worlds) see if you can break it into 2 unique pieces of content.

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