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Internet Marketing Ghostwriter - Rates And Pricings Considered!
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If you truly want to stand out from the online competition you're facing as an online entrepreneur, you'll have to provide fresh, original, engaging and quality content several times a week.
Content remains king, no matter what!
Content is king and clearly, with the millions of blogs competing for a spot in Google's ranking, quality articles, blog posts, forum threads and E-books as well as any other content you are planning to publish there to drive traffic, you have no alternative but to create plenty of it. Well, actually, you do have another alternative but you must look at it with a different angle than most people.
Outsourcing your content to an internet marketing ghostwriter is the only real solution you have if you want to be able to play in the top leagues. Of course, there is always the thorny issue of the price, reputation and effectiveness of the ghostwriter you are planning on hiring but there is help at hand!
In this article, I'd like to take a look at rates in general and how much you should spend for top-notch content that'll drive floods of traffic to your website.
First of all, remember this; there is no such thing as a free lunch. I bet you've heard or read about this idiom before, and to me, nothing's truer and unless you're very lucky, going for extremely low-priced content is a mistake.
Why cheap ghostwriters can damage your budding business...
Cheap content won't help you turn your site into an authority website. Google took drastic steps to shut down content farms that were filled with $1 articles or blog posts and rightly so! This now means that those of you looking for a decent spot within the search ranking system will have a much better chance of doing so provided you post good and engaging content. Things have changed and a lot of people want to make a living online!
A good internet marketing ghostwriter will charge anything from $10 to $30 per page, depending on the topic and the research involved. Other criteria such as reputation for instance can justify what you some would call expensive rates. If you think in terms of investment, then, spending some good money on content and product creation is a clever move.
Here is an example. If you are planning on promoting and selling an E-book on Clickbank for instance, and you hire a cheap content writer with average English, poor grammar and little research and personality, and even though you manage to sell quite a few, your refund rate is likely to be quite high. What's the point then? Moreover, this one product is enough to trash your reputation as the world of online marketing is small and big players like those opportunities. It's a dog eat dog situation. The winner takes it all.
You can test it yourself or just go for the right ghostwriter...
You could do a test and see for yourself but I don't recommend this move. Instead, you should save up some money and set up a monthly budget for content creation. You should start looking for a reputable and reasonably priced ghostwriter and open a discussion. Ghostwriters are creative people and may give you advice--often for free-- regarding some aspects of your business and what kind of content you may need.
Ghostwriting companies are to be avoided in my own opinion. The reason is simple. Whilst they offer "packages" that may look attractive in the first place, what you may not know is that most of the writing is outsourced to other countries, predominantly in South East Asia. I have nothing against people trying to make a living off writing but I have tested them and clearly it was a disaster! Also, they often spin content meaning that most of the content you receive in your inbox after having made the payment is as decipherable as Egyptian hieroglyphs.
These companies act as middlemen so to speak, and you'll have no control whatsoever. It's nearly impossible to discuss your projet, the writing style you're after, the format etc. You'll have no control over your project so you're certainly better off working with an individual that can, and most probably will give you pointers, ideas and most importantly listen to your needs.
I have done that too, you know!
As an internet marketer myself, I have tried this "cheap route" myself and got burnt! And, yes it's disappointing especially when you get started. To say that competition is fierce in internet marketing is an understatement, especially in 2013. I doubt you want to see your time and money wasted away.
You're in the game for some success, profit and making a full-time living off your online business is not a dream if you avoid the usual trials and errors. It's important to look at ghostwriting from a different angle and not just as an extra budget! Budgeting is part and parcel of running a business, so you should consider setting some money aside every month for content creation! When done correctly, hiring an internet marketing ghostwriter is a real investment and the "R.O.I" or return on investment will surprise you. Are you ready to jump?
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