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Online Education (social-media Education Programs)

By Expert Author: John Srob

Social media tools have created a two-way conversation between customers and marketers that businesses of all sizes can use to reach their target audiences. Learn how with only a few hours per week and little to no financial investment, you can become an active, collaborative social media contributor, and drive results in line with your business objectives.

As you gain hands-on experience through real-world situations and case studies, you will explore social media terminology and develop executable social media tactics you can implement now into your marketing strategy.


Strong computer and file management skills. You must be comfortable working in a Windows environment. Previous work with or a strong interest in social media is highly recommended. Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.

Program Notes

Register for the entire program at once (all courses in the same semester) and save on the cost of individual courses. Please see the following pages for course descriptions and regular costs of each course in this program.
Most careers in social media require excellent writing, communication and computer skills. A good understanding of social media marketing techniques is also required. many employers look for social media professionals who hold a bachelor's degree in communications, journalism or marketing.

Social media degree programs are emerging; however, this is a relatively new field of study. A few schools offer Master of Business Administration programs that include Internet marketing or social media coursework. Certificate programs are also available in digital and Internet marketing. Common topics in these programs include social media analytics, interactive marketing techniques and social media networking strategies.

Job Information for Social Media Careers

Social media professionals increase brand awareness among consumers by using various online sites, like Facebook and Twitter. Many of these professionals have a good understanding of viral marketing techniques, search engine optimization, website design and online advertising. Common job titles in this field include social media strategist, manager or sales representative.

Social Media Strategists

Social media strategists decide which social media programs should be utilized in order to create effective marketing campaigns. They also monitor site traffic to ensure campaign success. Additional job duties may include maintaining a company's social media sites or meeting with clients to craft Web-based marketing strategies.

Social Media Managers

Social media presence monitor posts on social sites. They also work with other managers to develop coordinated marketing plans and give direction to writers or communications team members. In some cases, managers have the same responsibilities as social media strategists, like analyzing website traffic or maintaining a company's Facebook page.

Social Media Sales Representatives

Sales representatives seek out clients interested in using social media to increase product awareness. these professionals attend networking events and cold-call businesses in order to generate sales prospects. Representatives also meet with existing clients to present new ideas for social media initiatives.
Social Media is transforming the way that companies create, collaborate, and compete in these uncertain times. Yet, organizations are adopting social media in very different ways depending on business objectives, industry standards, and other key factors.

While some use social media for incremental improvements to existing practices in functional areas such as marketing and public relations, others are using it to stimulate enterprise-wide innovation and transform decision making, operations, and product offerings. Adding to the complexity are lingering questions around “return on investment” in social media. In this context, how should an organization design its approach to social media?

Education conducted proprietary social media research including a survey of 1,048 companies and in-depth interviews with 70 practitioners across 50 companies. Key findings demonstrate the value of social media adoption within an organization:

Adopters of social media are twice as effective at meeting customer needs—and achieving stronger top-line results
Adopters are more than three times as likely to believe that their company is focused on growth and innovation
Social media adopters are better positioned to resolve business issues and challenges that involve high degrees of uncertainty

Social Media Management: Strategies and Practices for the New Social World prepares you to jump-start or refine a social media program at your organization. Unlike most executive education programs which follow a predictive process from strategy development to execution, this program helps participants perform a series of social media experiments, followed by assessment and analysis.

This enables participants to make decisions within the broader context of social decisions. During the three days, participants will develop unique social media strategies that can be immediately implemented at their organizations.

You May Qualify For Financial Aid.

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