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Online Education (media And Marketing Degree)

By Author: John Srob
Total Articles: 215

Marketing & Communications is as much an art as a science, and those with the talent and training in this dynamic field are attractive to commercial and non-profit organizations of all sizes.

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."

While these objectives consistently apply to most organizations, marketing tactics are constantly changing.

The impact of the internet on marketing can’t be overstated. Businesses and consumers are more empowered than ever to make highly informed purchasing decisions. Marketing professionals have to stay ahead of the curve with efficient, effective ways to reach their customers, expand their markets and deliver persuasive selling messages.

Our online marketing degree programs are ideally suited to preparing students at all levels to enter or grow their experience in the marketing profession. You'll find marketing Associates, Bachelors, Masters and MBA programs that provide a solid understanding of the latest principles and tactics of the various aspects of marketing, including advertising, branding, sales, communications, market research, project management and media strategy.

Technology has revolutionized the way business strategies are made. Together with benefits and ease, it has also put in challenges through innovations every day. The old ways of marketing businesses and their products are faded with the emergence of latest and the most effective innovations, techniques and the technology. This change has resulted in gradual disappearance of some careers while the new ones have surfaced to tackle the challenging environment of marketing.

To keep abreast with the rapidly changing marketing trends, a new program online new media marketing is being offered to prepare the students and existing professionals to accept the present and future challenges. The new online media marketing program enhances the skills of students in the areas of new media and digital marketing. The new online media marketing program will enable you to develop plans to leverage e-marketing mediums-that can be web, email, and the mobile marketing.

Diminishing and fading influence of traditional advertising on consumers together with increasing usage of mobile phones in developing and the developed world, ease of access to the internet and emergence of mew means of communication has offered new challenges and new careers to marketers. Therefore, online new media marketing program has been designed in such a way that enables you to withstand challenges and achieve bright careers in this new field. This program empowers and equips you with the latest skills and knowledge in the most cost effective and time flexible way.

Within the broad field of marketing, a Social Media Marketing degree online stands out as a specialization that businesses are just beginning to tap into. As one of the first universities to offer a degree program that focuses on this new media, students the opportunity to gain expertise in this emerging field. Instructors are well-versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core course work of the BS in Marketing program.

Marketing Department faculty member, "Social Media Marketing is the most sought-after skill in companies today. Social Media Marketing concentration for the BS in Marketing will not only expose students to the strategic aspect of both marketing and social media, but also the development, implementation and evaluation of those strategic initiatives which will assist companies in becoming more 'engaged' with their consumers."

Social Media Marketing degree online concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. Students in the Social Media Marketing program learn to engage and enhance the brand experience while strengthening the relationship between customer and product.


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