123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL Education >> View Article

Copywriting Masterclass 3 Short Cuts To Creating Highly Responsive Copy!

By Expert Author: Peter James

All of us want the biggest response possible to all of our marketing activities. How well any given media performs - sales letter, email, website and everything else you care to add to the list (and there should be many) is determined by how good the sales message (your copy) is.
The difference between a 1% and 2% response to a sales letter might be the difference between success and failure - 1% losing you money while 2% means that you are on a steady path to financial independence.
Writing highly responsive copy is that powerful a skill.
Not too much more to it really.
The additional response rate is a huge asset - used in multiple ways. For example, you can use it to buy more expensive traffic and grow even faster, you can pocket the difference or you can increase transaction size by raising the prices (sacrificing some response but making more money from less customers).
Find Swipable Copy
This doesn't mean going and stealing your competitor's copy - that is illegal. Find good copy ideas in non related industries and adapt them to your industry.
There is almost never a need to reinvent the wheel. Somebody somewhere has already invested the time, energy and effort to solve the exact same problem you are having.
This is why so many successful people read a lot - they know they can find the answers to their problems out there.
Look For 'Little Hinges'
Little hinges can swing big doors - one of your tasks is to find the points of leverage. You might be able to change a headline or a lead, re-jig your offer and dramatically increase your response rate. It happens all the time, different headlines can dramatically boost readership, your single biggest obstacle when you are trying to sell via media.
David Ogilvy said something along the lines of 80% of the response rate is determined by the headline, so you should spend 80% of your ad writing time on the headline. I think this fair - if the headline doesn't get them to read your body copy then it doesn't matter how good your body copy is.
So work on getting those little hinges working for you rather than against you.
Hire A Pro
If you can't, won't or don't want to get good at writing copy then the simplest and fastest shortcut is to hire a pro. There aren't too many 'A-listers' in the world which is why writing persuasive copy is such a valuable skill. So be prepared to pay for the privilege but it will pay off for you if they achieve an increase in response rate. Also be aware of the value of your time saved.

help with essays

Total Views : 61Word Count Appx. : 447See All articles From Author

Education Articles

1. Job Mela 2016 Chandranna Udyoga Mela Registration
Author: tom zing

2. Preparation Tips To Crack Pte Academic Test
Author: Catherine Roberts

3. Things To Know About The Microsoft Certification Today
Author: Things to know about the Microsoft Certification t

4. Catia: - Leading Design Solutions Software
Author: Computer Aided Three Dimensional Interactive Appli

5. Project Management: - Managing Complex Task And People.
Author: Project management is the process of organizing wa

6. All About The 820-424 Cisco Certification Tests
Author: Susan

7. How To Pass Cisco 300-365 Exam
Author: Susan

8. Top Eight Reasons To Learn Spanish
Author: varun

9. Mp Patwari Question Paper In Hindi Pdf
Author: Divya

10. Why Do Indians Want To Study In Abroad?
Author: Higher Education

11. Exam Of C2090-632 Could Worth It?
Author: Eugene Hilson

12. The Benefits Of Achieving The C_thr86_1502 Certifications
Author: Eugene Hilson

13. Textbooks For Cheap
Author: textbooks for cheap

14. Aims Institutions: Honing The Right Skills In An Individual For A Bright Future!
Author: Ramesh Chavan

15. Find Out How The Top Universities In Uae Are Ranked By Browsing Online
Author: Mahesh shiraskar

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: